Fresh Fruits - Malawi | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$440.40m in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$20.51 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 128.10m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 5.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Malawi is witnessing minimal growth, influenced by factors such as fluctuating weather patterns, limited access to quality produce, and growing competition from imported fruits, which challenge local producers and affect consumer preferences.

Customer preferences: Consumers in Malawi are increasingly prioritizing the purchase of locally sourced fresh fruits, reflecting a growing awareness of health benefits and environmental sustainability. This shift is driven by younger demographics who value quality and freshness over price, alongside a cultural resurgence in supporting local farmers. Additionally, the rise of urbanization has led to a demand for convenient fruit options, with a burgeoning interest in organic produce. As lifestyles evolve, there is a notable trend towards incorporating fresh fruits into daily meals and snacks, enhancing overall dietary habits.

Trends in the market: In Malawi, the Fresh Fruits Market is experiencing a significant shift towards the consumption of locally sourced produce, driven by a heightened awareness of health benefits and environmental sustainability. Younger consumers are increasingly prioritizing quality and freshness, viewing these attributes as essential for their diets. This trend is further fueled by urbanization, leading to a greater demand for convenient and organic fruit options. As these preferences evolve, industry stakeholders must adapt by enhancing supply chains and promoting local farmers, ultimately fostering a more sustainable and health-conscious market.

Local special circumstances: In Malawi, the Fresh Fruits Market is shaped by its diverse climatic zones and fertile land, which allow for a wide variety of locally grown fruits. The cultural significance of fruit in traditional diets, combined with a strong emphasis on community support for local farmers, drives consumer preferences towards homegrown produce. Regulatory support for sustainable farming practices fosters a more organic approach to agriculture. Additionally, ongoing urbanization shifts consumption patterns, as city dwellers increasingly seek fresh, convenient, and healthier fruit options, reinforcing the importance of local sourcing in the market.

Underlying macroeconomic factors: The Fresh Fruits Market in Malawi is significantly influenced by macroeconomic factors such as agricultural productivity, national economic stability, and global trade dynamics. The country's favorable climate and fertile soil enhance local fruit production, while ongoing investments in agricultural infrastructure bolster supply chains. National economic health, characterized by GDP growth and inflation rates, affects consumer purchasing power and demand for fresh produce. Additionally, fiscal policies promoting agricultural subsidies and support for smallholder farmers incentivize sustainable practices. Global trends in health consciousness and demand for organic products further drive the market, as consumers increasingly prioritize fresh, locally sourced fruits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.