Fresh Fruits - EAEU | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$26.25bn in 2024. The market is expected to grow annually by 5.82% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$143.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 9.65bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 49.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within The Food market in the EAEU is experiencing subdued growth, influenced by factors such as fluctuating consumer preferences, seasonal supply variations, and economic conditions affecting purchasing power and import dynamics.

Customer preferences: Consumers in the EAEU are shifting towards organic and locally sourced fresh fruits, driven by a growing awareness of health and sustainability. This trend is particularly prominent among younger demographics who prioritize clean eating and environmental impact. Additionally, the rise of urbanization has led to an increased demand for convenience, with ready-to-eat fruit products gaining popularity. Social media influences are also shaping preferences, as visually appealing fruit presentations become a key factor in purchasing decisions, reflecting cultural values around health and lifestyle.

Trends in the market: In the EAEU, the Fresh Fruits market is experiencing a notable shift towards organic and locally sourced produce, as consumers increasingly prioritize health and sustainability. This trend is particularly evident among younger demographics who are advocating for clean eating and supporting local farmers. Additionally, urbanization is driving demand for convenience, leading to a rise in ready-to-eat fruit products. Social media also plays a crucial role, with aesthetically pleasing fruit presentations influencing purchasing decisions and reflecting cultural values around health and lifestyle. This evolving landscape presents significant opportunities and challenges for industry stakeholders, including producers, retailers, and marketers, as they adapt to these changing consumer preferences.

Local special circumstances: In the EAEU, the Fresh Fruits market is shaped by diverse geographical conditions that influence agricultural practices, with varying climates enabling the cultivation of unique fruit varieties across member states. Culturally, traditional dietary preferences emphasize seasonal and locally sourced produce, fostering a strong market for indigenous fruits. Regulatory frameworks, such as quality standards and trade agreements, further impact import dynamics, encouraging cross-border collaborations among producers. These local factors collectively drive innovation, sustainability, and consumer engagement within the evolving market landscape.

Underlying macroeconomic factors: The Fresh Fruits market within the EAEU is significantly influenced by macroeconomic factors such as trade policies, economic stability, and consumer spending patterns. Fluctuations in global commodity prices impact the cost of production and importation of fruits, directly affecting market pricing and availability. National economic health, characterized by GDP growth and inflation rates, shapes consumer purchasing power, influencing demand for fresh produce. Additionally, supportive fiscal policies and investment in agricultural infrastructure enhance productivity and sustainability, fostering innovation in fruit cultivation and distribution. Lastly, global trends toward healthy eating and organic products are reshaping consumer preferences, further driving market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.