Fish & Seafood - Japan

Japan

Highlights

Revenue in the Fish & Seafood market amounts to US$56.73bn in 2024. The market is expected to grow annually by 1.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$462.60 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 3.77bn kg by 2029. The Fish & Seafood market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 29.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in Japan is experiencing slow growth due to factors such as declining consumer interest in traditional seafood dishes, strict regulations on fishing and seafood imports, and the rise of alternative protein sources. Despite this, the market is expected to see some growth in the coming years due to increasing health consciousness and the popularity of sushi and other Japanese seafood delicacies.

Customer preferences: As Japanese consumers become more health-conscious, there is a growing demand for sustainable and ethically-sourced fish and seafood products. This trend is driven by the cultural emphasis on fresh and high-quality food, as well as the increasing awareness of sustainable fishing practices. Additionally, with the rise of online shopping and delivery services, consumers are also opting for the convenience of purchasing fish and seafood products online. This shift towards online purchasing is further accelerated by the ongoing COVID-19 pandemic, as consumers seek to minimize their exposure to crowded markets and supermarkets.

Trends in the market: In Japan, the Fish & Seafood Market is experiencing a shift towards sustainable and eco-friendly practices. Consumers are increasingly looking for products that are ethically and environmentally sourced, leading to a rise in demand for certified sustainable seafood. This trend is expected to continue as the government and industry stakeholders work towards promoting sustainable fishing practices. Additionally, there is a growing market for high-quality, premium seafood products, which cater to the rising demand for healthy and nutritious food options. These trends have significant implications for industry stakeholders, as they must adapt their business strategies to meet consumer demands and stay competitive in the market. Furthermore, with the increase in e-commerce and online food delivery platforms, there is a growing opportunity for seafood producers to reach a larger customer base and expand their market share.

Local special circumstances: In Japan, the Fish & Seafood Market is heavily influenced by the country's geography and cultural traditions. With the ocean surrounding the country, seafood has always been a staple in Japanese cuisine and is deeply ingrained in their culture. Additionally, strict regulations on fishing and farming practices have resulted in high-quality, sustainable seafood products. This has made Japan a leader in the global seafood market, with a strong emphasis on freshness and quality. Moreover, the cultural practice of consuming raw fish, such as sushi, has also contributed to the growth of the Fish & Seafood Market in Japan.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market in Japan is greatly impacted by macroeconomic factors such as consumer preferences, trade policies, and economic stability. With Japan being the world's third-largest seafood consumer, the market is heavily influenced by global economic trends, particularly in regards to seafood supply and demand. Additionally, national economic health plays a significant role in determining consumer purchasing power and overall market performance. Fiscal policies, such as tariffs and subsidies, also have a direct impact on the import and export of fish and seafood products. Other relevant financial indicators, such as inflation rates and exchange rates, can also greatly influence market dynamics. Overall, the Fish & Seafood Market in Japan is closely tied to the country's economic environment, making it important for businesses to monitor and adapt to these macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.