Fresh Seafood - Malawi

Malawi

Highlights

Revenue in the Fresh Seafood market amounts to US$58.63m in 2024. The market is expected to grow annually by 12.04% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$2.73 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 1.18m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 7.1% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Malawi is experiencing subdued growth due to various factors including limited access to technology, lack of health awareness, and challenges with online services. Despite this, the market is still growing, driven by the popularity of fresh seafood among consumers.

Customer preferences: As consumers continue to prioritize sustainability and ethical sourcing in their purchasing decisions, there has been a noticeable shift towards locally sourced and traceable seafood in the Fresh Seafood Market of the Fish & Seafood Market. This trend is particularly prevalent in Malawi, where consumers are increasingly interested in supporting small-scale fishermen and promoting the preservation of local marine ecosystems. Additionally, there has been a growing demand for certified organic and wild-caught seafood, reflecting a shift towards healthier and more environmentally conscious diets among consumers.

Trends in the market: In Malawi, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for locally sourced, sustainable seafood. This trend is significant as it aligns with the government's efforts to promote sustainable fishing practices and support the local economy. Additionally, there is a growing interest in high-quality seafood products, such as prawns and tilapia, among both domestic and international consumers. These trends have implications for industry stakeholders, who may need to adapt their sourcing and production practices to meet the demand for sustainable and high-quality seafood.

Local special circumstances: In Malawi, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location, with Lake Malawi providing a prime source of freshwater fish. The market also reflects cultural preferences, with a strong demand for traditional smoked fish and a preference for locally caught seafood. Regulatory measures, such as fishing quotas and bans, also play a role in shaping market dynamics. These factors create a unique market environment in Malawi, setting it apart from other seafood markets around the world.

Underlying macroeconomic factors: The performance of the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable and growing economies, supported by favorable fiscal policies and strong investment in the food sector, are experiencing higher demand for fresh seafood products. Additionally, the rising awareness about the health benefits of consuming seafood, along with the increasing disposable income of consumers, is driving the growth of the market. On the other hand, countries with economic instability, weak fiscal policies, and limited investment in the food sector may experience slower market growth due to reduced consumer spending power and lower demand for premium seafood products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.