Fresh Fish - Malawi

Malawi

Highlights

Revenue in the Fresh Fish market amounts to US$244.50m in 2024. The market is expected to grow annually by 8.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$11.38 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 7.62m kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Malawi, the Fresh Fish market within the Fish & Seafood market in The Food market is experiencing minimal growth. This is primarily due to factors such as limited infrastructure, lack of access to technology, and low consumer awareness about the benefits of online fish markets. Despite these challenges, the market is slowly growing as consumers become more health-conscious and seek convenient ways to purchase fresh fish.

Customer preferences: As consumers in Malawi become more health-conscious, there is a growing demand for sustainably sourced fresh fish in the Fish & Seafood Market. This trend is driven by a desire for nutritious, locally produced food and a shift away from processed options. Additionally, with the rise of social media and internet access, there is a growing interest in trying new and exotic seafood dishes, reflecting a shift towards more adventurous palates and a desire for cultural experiences. This has also led to an increase in demand for online fish delivery services, providing convenience and accessibility for busy urban consumers.

Trends in the market: In Malawi, there is a growing trend in the Fresh Fish Market of the Fish & Seafood Market within The Food market towards sustainable fishing practices. This is driven by consumer demand for ethically sourced seafood and government initiatives promoting sustainable fishing. This trend is expected to continue, with a focus on traceability and transparency in the supply chain. Additionally, there is a shift towards e-commerce platforms for fish sales, allowing fishermen and small-scale fish farmers to reach a wider market. This trend has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in technology to improve supply chain efficiency.

Local special circumstances: In Malawi, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by geographical factors, such as its landlocked location and the presence of Lake Malawi. This has led to a strong reliance on fish as a primary source of protein, driving the demand for fresh fish in the market. Additionally, cultural factors, such as the traditional diet and fishing practices, play a significant role in shaping the market. Furthermore, government regulations, such as restrictions on fishing methods, also impact the supply and pricing of fresh fish in the market. These unique factors create a dynamic market, with potential for growth and innovation.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Malawi is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's economic growth and stability, as well as its trade relationships with other nations, directly impact the demand and supply of fresh fish. Additionally, government policies regarding fishing regulations, taxes, and subsidies can greatly affect the profitability of the market. Furthermore, in a country where the majority of the population relies on fish as a primary source of protein, any changes in income levels or inflation rates can significantly impact the purchasing power of consumers and ultimately the performance of the fresh fish market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.