Yogurt - Serbia

  • Serbia
  • Revenue in the Yogurt market amounts to US$177.80m in 2024. The market is expected to grow annually by 5.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$45,720m in 2024).
  • In relation to total population figures, per person revenues of US$25.06 are generated in 2024.
  • In the Yogurt market, volume is expected to amount to 73.77m kg by 2029. The Yogurt market is expected to show a volume growth of 2.1% in 2025.
  • The average volume per person in the Yogurt market is expected to amount to 9.5kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

 
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Analyst Opinion

The Yogurt Market in Serbia is seeing minimal growth due to factors such as a slow adoption of digital technologies, lack of health awareness among consumers, and limited availability of online health services. Despite these challenges, the market is steadily growing, driven by the popularity of yogurt as a healthy and convenient snack option.

Customer preferences:
The yogurt market in Serbia has seen a rise in demand for dairy-free and plant-based alternatives, as consumers are increasingly adopting healthier and more sustainable diets. This trend is influenced by the growing awareness of environmental issues and the rise of plant-based diets. Additionally, there is a growing preference for locally sourced and organic ingredients, reflecting a desire for transparency and sustainability in food production. This shift towards healthier and more ethical food choices is expected to continue as consumers prioritize their health and the health of the planet.

Trends in the market:
In Serbia, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for organic and plant-based yogurt options. This trend is driven by increasing health-consciousness among consumers and a growing preference for sustainable and ethical food choices. As a result, market players are expanding their product offerings to cater to this demand, with new flavors and packaging options. This shift towards organic and plant-based yogurt is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into this growing segment.

Local special circumstances:
In Serbia, the Yogurt Market within the Dairy Products & Eggs Market is heavily influenced by the country's rich history of dairy production and consumption. The use of traditional methods and locally-sourced ingredients sets Serbian yogurt apart from other markets. Additionally, the country's strict regulations on food quality and labeling have resulted in a high level of trust and reliability among consumers. These unique factors contribute to the steady growth of the yogurt market in Serbia, making it a key player in the larger dairy and food market in the region.

Underlying macroeconomic factors:
The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Serbia is influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. As the country continues to experience economic growth and stability, consumers have more disposable income to spend on yogurt products. In addition, low inflation rates and supportive government policies have created a favorable business environment for dairy companies, leading to increased investment and expansion in the market. Furthermore, the rising health-conscious trend among consumers and the increasing demand for healthy and convenient food options have also contributed to the growth of the yogurt market in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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