Fish & Seafood - Serbia

  • Serbia
  • Revenue in the Fish & Seafood market amounts to US$446.80m in 2024. The market is expected to grow annually by 4.68% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$97bn in 2024).
  • In relation to total population figures, per person revenues of US$62.96 are generated in 2024.
  • In the Fish & Seafood market, volume is expected to amount to 21.56m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 1.4% in 2025.
  • The average volume per person in the Fish & Seafood market is expected to amount to 2.8kg in 2024.

Key regions: United Kingdom, United States, India, Canada, China

 
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Analyst Opinion

The Fish & Seafood Market in Serbia is experiencing minimal growth due to various factors such as declining consumer purchasing power, competition from other protein sources, and strict regulations on fishing and farming practices. However, the market is expected to see some growth in the sub-markets of Fresh Fish, Fresh Seafood, and Processed Fish & Seafood due to increasing health consciousness and the convenience of online shopping.

Customer preferences:
Consumers in Serbia are showing a growing interest in sustainably sourced fish and seafood products, as they become more aware of the impact of their food choices on the environment. This trend is also influenced by the increasing popularity of plant-based diets and a focus on reducing meat consumption. This has led to a rise in demand for alternative protein sources, such as seaweed and algae, as well as a shift towards locally sourced and organic seafood products. Additionally, there is a growing demand for convenient and healthy seafood options, such as pre-packaged and ready-to-cook seafood meals, as busy lifestyles and a desire for healthy eating drive consumer preferences.

Trends in the market:
In Serbia, the Fish & Seafood Market is experiencing a shift towards sustainable and ethically sourced products, driven by increasing consumer awareness and demand for environmentally friendly options. This trend is expected to continue, with initiatives such as sustainable fishing practices and certifications becoming more prominent. This has significant implications for industry stakeholders, who will need to adapt their practices to meet these demands and maintain their competitive edge. Additionally, the growing popularity of e-commerce and online grocery shopping in Serbia is expected to further drive the growth of the Fish & Seafood Market, providing new opportunities for industry players to reach a wider consumer base.

Local special circumstances:
In Serbia, the Fish & Seafood Market is heavily influenced by its geographical location, with access to fresh seafood from the Adriatic Sea. The country's rich fishing tradition and cultural preferences for consuming seafood also play a significant role in market dynamics. Additionally, strict regulations on import and export of fish and seafood products ensure high quality standards and protect local producers. This unique combination of factors sets the Serbian Fish & Seafood Market apart from other markets and drives its growth and sustainability.

Underlying macroeconomic factors:
The Fish & Seafood Market within The Food market in Serbia is influenced by various macroeconomic factors such as economic stability, consumer purchasing power, trade policies, and government regulations. The country's strong agricultural sector and increasing demand for high-quality seafood products are driving the growth of the market. Additionally, favorable trade agreements and investments in the fishing industry are boosting the supply of fish and seafood products, further driving the market growth. However, factors such as fluctuating commodity prices, changing consumer preferences, and environmental concerns can also impact the market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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