Pasta - Serbia

  • Serbia
  • Revenue in the Pasta market amounts to US$85.62m in 2024. The market is expected to grow annually by 5.14% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$12.06 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 41.29m kg by 2029. The Pasta market is expected to show a volume growth of 3.0% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 5.3kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta Market in Serbia is experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the Bread & Cereal Products Market shows promising growth potential with the increasing consumption of these products.

Customer preferences:
As consumers become more health-conscious, there has been a growing demand for gluten-free and whole wheat pasta options in Serbia. This trend is driven by cultural preferences for traditional and organic foods, as well as lifestyle factors such as the rise of vegetarian and vegan diets. Additionally, there has been a shift towards convenient and ready-to-cook pasta products, catering to busy and time-strapped consumers. This is further supported by the increasing availability of online grocery shopping and delivery services in the country.

Trends in the market:
In Serbia, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more diverse options. This trend is being driven by a growing awareness of the health benefits of whole grain and gluten-free pasta, as well as an increasing demand for ethnic and gourmet pasta varieties. Industry stakeholders are responding by expanding their product portfolios to cater to these preferences. This trend is expected to continue, with potential implications including increased competition and opportunities for innovation in product development.

Local special circumstances:
In Serbia, the Pasta Market is heavily influenced by its historical ties to Italian cuisine, as well as its proximity to other European countries. This has led to a wide variety of pasta options, from traditional Italian dishes to unique local variations. Additionally, the country's increasing focus on health and wellness has resulted in a growing demand for whole wheat and gluten-free pasta options. The market is also heavily regulated, with strict food safety and labeling laws in place. These factors contribute to the diverse and dynamic nature of the Pasta Market in Serbia, setting it apart from other markets within the Bread & Cereal Products Market in The Food market.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market in Serbia is influenced by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. As the country's economy continues to recover from the effects of the global financial crisis, consumer confidence and purchasing power are expected to increase, leading to an increase in demand for pasta products. In addition, government initiatives to promote healthy eating habits and the growing trend of convenience food consumption are also contributing to the growth of the pasta market. However, fluctuations in exchange rates and rising production costs may pose challenges to market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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