Fresh Fish - Serbia

  • Serbia
  • Revenue in the Fresh Fish market amounts to US$242.80m in 2024. The market is expected to grow annually by 3.87% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$57bn in 2024).
  • In relation to total population figures, per person revenues of US$34.22 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 7.90m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.5% in 2025.
  • The average volume per person in the Fresh Fish market is expected to amount to 1.1kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

The Fresh Fish Market in Serbia has seen minimal growth due to factors such as limited consumer awareness and traditional purchasing habits. However, with the rising demand for healthy and sustainable food options, the market has potential for growth. Online platforms and digital technologies can also aid in further growth.

Customer preferences:
As consumers become more health-conscious, there has been a growing demand for sustainably sourced and ethically harvested fresh fish in Serbia. This trend is driven by a cultural emphasis on traditional fishing methods and a desire for transparency in the food supply chain. Additionally, the rise in popularity of pescatarian and flexitarian diets among younger demographics has also contributed to the increasing demand for fresh fish in the market.

Trends in the market:
In Serbia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable and locally sourced seafood. This trend is driven by increasing consumer demand for ethically and environmentally responsible food options. Industry stakeholders are focusing on expanding their supply chains to include smaller, family-owned fisheries and promoting transparency in sourcing practices. This trajectory is significant as it aligns with global efforts to promote sustainable fishing practices and has the potential to positively impact the local economy. However, it also presents challenges for industry players to adapt their processes and supply chains to meet these changing consumer preferences.

Local special circumstances:
In Serbia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. Being a landlocked country, Serbia relies heavily on imports for its seafood supply, making the market susceptible to fluctuations in global seafood prices. Additionally, the country's rich fishing heritage and widespread consumption of fish as a staple food have shaped consumer preferences and demand in the market. Regulatory factors, such as strict import regulations and food safety standards, also play a significant role in shaping market dynamics. These unique local factors differentiate the Fresh Fish Market in Serbia from other markets and must be considered by industry players for successful market entry and growth.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Serbia is heavily influenced by macroeconomic factors. Global economic trends play a significant role in the performance of the market, as demand for fish and seafood is often influenced by consumer purchasing power and changes in trade policies and agreements. National economic health is another crucial factor, as a stable and growing economy can support higher consumer spending on premium fish and seafood products. Fiscal policies, such as taxes and subsidies, also impact market performance by affecting the cost of production and consumer prices. Other relevant financial indicators, such as inflation rates and exchange rates, also play a role in the market's growth and profitability. Furthermore, the growing awareness of the health benefits of fish and seafood consumption is driving demand for these products, especially among the aging population in Serbia. Therefore, the Fresh Fish Market in Serbia is expected to experience steady growth in the coming years, supported by favorable macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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