Bread & Cereal Products - Serbia

  • Serbia
  • Revenue in the Bread & Bakery Products market amounts to US$1,145.00m in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$278bn in 2024).
  • In relation to total population figures, per person revenues of US$161.30 are generated in 2024.
  • In the Bread & Bakery Products market, volume is expected to amount to 420.60m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Bread & Bakery Products market is expected to amount to 54.6kg in 2024.

Key regions: Philippines, United States, Canada, India, China

 
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Analyst Opinion

The Bread & Cereal Products Market in Serbia is experiencing minimal growth, attributed to factors such as changing consumer preferences, increasing health consciousness, and the availability of online purchasing options. These factors have contributed to the slow growth rate in this market within the overall Food Market in Serbia.

Customer preferences:
As health and wellness continue to be top priorities for consumers in Serbia, there has been a noticeable shift towards plant-based and gluten-free options within the Bread & Cereal Products Market. This trend is driven by increasing concerns about food allergies and intolerances, as well as a growing interest in ethical and sustainable food choices. As a result, manufacturers are incorporating more alternative grains and flours into their products, providing a wider range of options for health-conscious consumers.

Trends in the market:
In Serbia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly looking for organic and whole grain products. This trend is expected to continue, driven by increasing awareness of the health benefits of such products and a growing interest in sustainability. As a result, industry stakeholders are investing in research and development to meet this demand and position themselves as leaders in the healthy food market. This trend also has implications for traditional players, who may need to adapt their product offerings to stay competitive in this evolving market.

Local special circumstances:
In Serbia, the Bread & Cereal Products Market is heavily influenced by the country's agricultural landscape. The fertile land and favorable climate allow for the production of high-quality grains, which are a staple in Serbian cuisine. Additionally, cultural norms and traditions place a strong emphasis on homemade, natural bread and cereal products, creating a demand for locally sourced and artisanal goods. Regulatory measures, such as strict labeling requirements and quality control standards, also play a significant role in shaping the market dynamics. These unique factors contribute to the distinct characteristics of the Bread & Cereal Products Market in Serbia, setting it apart from other markets in the region.

Underlying macroeconomic factors:
The Bread & Cereal Products Market within The Food market in Serbia is greatly influenced by macroeconomic factors such as the country's economic health and fiscal policies. The overall economic stability and growth of Serbia, as well as the government's support for the food industry, play a significant role in the performance of the market. Additionally, global economic trends, such as changes in consumer purchasing power and demand for healthy and convenient food options, also impact the market. Furthermore, the country's investment in agriculture and infrastructure, as well as its trade agreements with other countries, can affect the production and distribution of bread and cereal products in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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