Confectionery & Snacks - Serbia

  • Serbia
  • Revenue in the Confectionery & Snacks market amounts to US$1.24bn in 2024. The market is expected to grow annually by 5.36% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$135bn in 2024).
  • In relation to total population figures, per person revenues of US$174.00 are generated in 2024.
  • In the Confectionery & Snacks market, volume is expected to amount to 177.70m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.0% in 2025.
  • The average volume per person in the Confectionery & Snacks market is expected to amount to 22.9kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

 
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Analyst Opinion

The Confectionery & Snacks market in Serbia is experiencing minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite these challenges, the market is expected to grow steadily in the coming years, driven by the rise in disposable income and the introduction of innovative products.

Customer preferences:
As consumers become more health-conscious, there is a growing demand for healthier snack options in the Confectionery & Snacks Market within The Food market. This trend is driven by factors such as the rising prevalence of chronic diseases and the influence of social media on wellness trends. Additionally, there is a growing interest in plant-based and functional snacks, as well as a focus on ethically-sourced ingredients. This shift in consumer preferences is also reflected in the increased availability of organic and gluten-free options in the market.

Trends in the market:
In Serbia, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more innovative products. This trend is driven by a growing awareness of the link between diet and health, leading to increased demand for organic and natural snacks. Moreover, there is a rise in the popularity of plant-based snacks, catering to the growing vegetarian and vegan consumer segments. These trends are expected to continue in the coming years, creating opportunities for industry stakeholders to tap into the health-conscious consumer base and expand their product portfolios. Additionally, the growing trend of e-commerce in Serbia is providing a new distribution channel for confectionery and snack products, allowing companies to reach a wider audience and increase sales.

Local special circumstances:
In Serbia, the Confectionery & Snacks Market within The Food market is influenced by the country's strong cultural tradition of indulging in sweet treats and snacks. Additionally, the market is shaped by the country's unique geographical location, with access to a diverse range of ingredients and flavors from surrounding regions. The regulatory environment also plays a role, with strict food safety regulations driving product quality and innovation.

Underlying macroeconomic factors:
The Confectionery & Snacks Market within The Food market in Serbia is influenced by macroeconomic factors such as the country's economic health, consumer spending, and government policies. As the country continues to recover from the effects of the global recession, consumer confidence and purchasing power are increasing, leading to a rise in demand for confectionery and snacks. Additionally, the government's efforts to attract foreign investment and promote economic growth have created a favorable business environment for the market. Moreover, the rising trend of snacking and increasing disposable income in the country are also contributing to the growth of the Confectionery & Snacks Market in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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