Meat - Serbia

  • Serbia
  • Revenue in the Meat market amounts to US$2,307.00m in 2024. The market is expected to grow annually by 6.54% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$325.10 are generated in 2024.
  • In the Meat market, volume is expected to amount to 315.80m kg by 2029. The Meat market is expected to show a volume growth of 3.6% in 2025.
  • The average volume per person in the Meat market is expected to amount to 38.3kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Serbia is experiencing minimal growth, influenced by factors such as consumer preferences for traditional meat products, limited availability of substitutes, and slow adoption of digital technologies. Despite this, the market is expected to continue growing due to rising health awareness and increasing demand for quality meat products.

Customer preferences:
Consumers in Serbia are becoming more health-conscious and are seeking healthier and more sustainable options in the Meat Market within The Food market. This has led to a rise in demand for organic, grass-fed, and free-range meat products. Additionally, there is a growing trend towards plant-based alternatives, as more individuals are adopting flexitarian, vegetarian, and vegan diets. This shift is driven by a combination of ethical concerns, health benefits, and environmental consciousness.

Trends in the market:
In Serbia, the Meat Market within The Food market is experiencing a shift towards sustainable and organic meat products. This trend is driven by consumer demand for healthier and ethically sourced options. Additionally, there is a growing emphasis on locally sourced meats, with many small-scale producers entering the market. This trajectory is significant as it promotes ethical and sustainable practices in the industry. However, it may also lead to higher prices for these premium products, potentially impacting the purchasing power of consumers. Industry stakeholders must adapt to these changing consumer preferences and invest in sustainable production methods to remain competitive in the market.

Local special circumstances:
In Serbia, the Meat Market within The Food market is heavily influenced by the country's agricultural sector and traditional meat processing methods. With a strong focus on locally sourced, high-quality ingredients, Serbia's Meat Market offers a unique range of cured and smoked meats. Additionally, strict regulations on meat labeling and production ensure the safety and authenticity of products. The cultural value placed on meat consumption in Serbia also drives demand for a diverse selection of meats, including traditional specialties like cevapi and pljeskavica.

Underlying macroeconomic factors:
The Meat Market within The Food market in Serbia is greatly impacted by macroeconomic factors such as economic growth, inflation rates, and consumer spending. As the country continues to recover from economic downturns, there has been an increase in disposable income and consumer confidence, leading to a rise in demand for high-quality meat products. Moreover, favorable trade agreements and government policies have opened up opportunities for international market expansion, driving the growth of the Meat Market. However, rising production costs and changing consumer preferences towards plant-based alternatives may pose challenges for the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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