Food - Serbia

Serbia

Revenue in the Food market amounts to US$10.02bn in 2024. The market is expected to grow annually by 5.87% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$2.31bn in 2024.
In global comparison, most revenue is generated in China (US$1,603bn in 2024).
In relation to total population figures, per person revenues of US$1,411.00 are generated in 2024.
In the Food market, 1.0% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 3,014.00m kg by 2029. The Food market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Food market is expected to amount to 382.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

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Analyst Opinion

The Food market in Serbia has been seeing slow growth, influenced by factors such as changing consumer preferences towards healthier options, rising concerns about food safety and quality, and the increasing availability of convenient and diverse food products. Despite the minimal growth rate, the market is expected to continue expanding due to the growing demand for dairy products, meat, fruits, and vegetables in the country. The introduction of new regulations and the adoption of digital technologies in the food industry are also expected to impact the market's growth in the future.

Customer preferences: One emerging trend in The Food market in Serbia is the growing demand for organic and locally sourced food products. This shift in consumer preferences is driven by a desire for healthier and more sustainable options, as well as a renewed interest in traditional and regional cuisine. With a focus on quality and freshness, consumers are also turning to online platforms and delivery services to access a wider range of specialty and artisanal food products. Furthermore, the rise of health-conscious and environmentally aware millennials is fueling the demand for ethical and transparent food production processes.

Trends in the market: In Serbia, The Food market industry is experiencing a surge in demand for locally sourced and organic products. This trend is driven by a growing awareness among consumers about the health and environmental benefits of such products. As a result, food producers and retailers are increasingly investing in sustainable and eco-friendly practices. This trajectory is expected to continue as consumers prioritize health and sustainability in their purchasing decisions. Industry stakeholders must adapt to this trend by diversifying their product offerings and marketing strategies to cater to the changing preferences of consumers.

Local special circumstances: In Serbia, The Food market is heavily influenced by the country's rich agricultural traditions and culinary culture. The market is characterized by a strong demand for locally-sourced, fresh produce and traditional ingredients. Additionally, the country's geographic location and climate have also played a significant role in shaping the market, with a focus on seasonal and locally-grown food. Furthermore, strict regulations on food imports and a strong emphasis on food safety have led to a highly competitive and diverse market, with small-scale producers and traditional family-owned businesses thriving alongside larger, multinational companies.

Underlying macroeconomic factors: The Food market in Serbia is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's economic growth and stability, as well as its policies on trade and investment, greatly impact the performance of The Food market. In addition, factors such as inflation rates, exchange rates, and consumer spending patterns also play a crucial role in determining the success of the market. Furthermore, the growth of The Food market is also affected by the overall health of the Serbian economy, including the stability of its banking system and its ability to attract foreign investment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.