Fresh Seafood - Serbia

  • Serbia
  • Revenue in the Fresh Seafood market amounts to US$44.55m in 2024. The market is expected to grow annually by 4.98% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$12,010m in 2024).
  • In relation to total population figures, per person revenues of US$6.28 are generated in 2024.
  • In the Fresh Seafood market, volume is expected to amount to 1.08m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 2.5% in 2025.
  • The average volume per person in the Fresh Seafood market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, Canada, China, Japan, United States

 
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Analyst Opinion

The Fresh Seafood Market in Serbia has seen steady growth due to factors such as increasing demand for healthy food options, growing awareness of sustainable fishing practices, and the convenience of online ordering. However, the market's growth rate remains minimal due to challenges such as limited availability of fresh seafood and high competition from other food markets.

Customer preferences:
Consumers in Serbia are showing a growing interest in sustainable and locally sourced seafood options, reflecting a greater awareness and concern for the environment. This is reflected in the rise of small-scale, family-owned fisheries and the popularity of seafood markets and festivals that promote these products. Additionally, there is a trend towards healthier and more diverse seafood options, as consumers seek to incorporate more fish and seafood into their diets for its nutritional benefits. This is in line with the overall shift towards a more health-conscious lifestyle in Serbia.

Trends in the market:
In Serbia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing a trend towards sustainable and locally sourced seafood. This is driven by increased awareness of the environmental impacts of mass seafood production and a desire for fresher and healthier options. This trend is expected to continue, with more consumers seeking out transparent and ethical seafood options. Industry stakeholders must adapt to this trend by sourcing responsibly and promoting the health benefits of locally sourced seafood. Failure to do so may result in losing customers to competitors who embrace sustainability.

Local special circumstances:
In Serbia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is influenced by the country's location near the Danube and Sava rivers, providing abundant access to freshwater fish. Additionally, the Serbian culture places a strong emphasis on seafood, with dishes like grilled fish and seafood soups being staples in local cuisine. The market is also subject to strict regulatory standards, ensuring the quality and safety of seafood products. These unique factors contribute to the market's dynamics, making it a significant player in the European seafood industry.

Underlying macroeconomic factors:
The Fresh Seafood Market of the Fish & Seafood Market within The Food market is affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The growth of this market is heavily influenced by the overall economic health of the country, as well as consumer spending power and disposable income. In addition, changes in trade policies, currency exchange rates, and inflation rates can also impact the cost of imported seafood and ultimately affect the performance of the market. Furthermore, the rising demand for sustainable and ethically sourced seafood is also driving market growth, as consumers become more conscious of the environmental impact of their food choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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