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  4. Bread & Cereal Products

Rice - EAEU

EAEU
  • Revenue in the Rice market amounts to US$1.69bn in 2024. The market is expected to grow annually by 11.02% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$150bn in 2024).
  • In relation to total population figures, per person revenues of US$9.22 are generated in 2024.
  • In the Rice market, volume is expected to amount to 1.41bn kg by 2029. The Rice market is expected to show a volume growth of 6.7% in 2025.0.
  • The average volume per person in the Rice market is expected to amount to 5.8kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • White Rice
  • Brown Rice
  • Basmati Rice
  • Jasmine Rice
  • Arborio Rice
  • Parboiled Rice
  • Quick-Cooking Rice

Out-Of-Scope

  • Rice-based ready-to-eat meals
  • Puffed rice
  • Coucous
  • Bulgur
  • Rice noodles
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Rice Market within The Food market in EAEU is currently experiencing mild growth due to factors such as increasing demand for healthy food options and convenience offered by online rice products. This growth rate is impacted by the region's changing dietary preferences and shifting consumer behavior towards healthier choices.

Customer preferences:
The demand for healthier and more nutritious food options is on the rise in the EAEU and Rice Market of the Bread & Cereal Products Market within The Food market. This trend is driven by a growing awareness of the benefits of a balanced diet and a desire for clean label products. As a result, there is a growing demand for organic, non-GMO, and gluten-free rice products. Additionally, consumers are increasingly seeking out ancient and heirloom rice varieties, which are perceived as more natural and nutritious. This shift towards healthier options is also influenced by a growing interest in sustainable and ethical food production practices.

Trends in the market:
In the EAEU, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a trend towards healthier and more sustainable options. This includes a rise in demand for organic and non-GMO rice products, as well as an increase in plant-based alternatives to traditional rice products. This trend is significant as it reflects changing consumer preferences and a growing awareness of the environmental impact of food production. Industry stakeholders should take note of this trend and consider investing in sustainable and healthier options to stay competitive in the market. Additionally, the shift towards plant-based alternatives could have implications for the traditional rice industry, with potential disruptions and changes in supply and demand patterns.

Local special circumstances:
In the EAEU region, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural preferences and consumption habits. For example, in Kazakhstan and Kyrgyzstan, rice is a staple food and is featured in many traditional dishes. Furthermore, the Kazakh and Kyrgyz governments have implemented policies to support domestic rice production and reduce reliance on imports. This has led to a unique dynamic in the market, with a strong focus on local production and consumption patterns. Additionally, the EAEU's geographical location has also impacted the rice market, with neighboring countries such as China and India being major exporters of rice to the region. This has led to competition and price fluctuations in the market, as well as potential trade agreements and partnerships between EAEU countries and these major exporting nations.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as trade agreements, government policies, and global economic conditions. The implementation of the EAEU has led to increased trade between member countries, promoting growth in the rice market. Moreover, the overall economic health of a country, including GDP, inflation, and consumer spending, plays a significant role in the demand for rice products. Fiscal policies, such as subsidies and import tariffs, also impact market performance by affecting the cost and availability of rice. Additionally, global economic trends, such as fluctuations in currency exchange rates and trade tensions, can have a ripple effect on the rice market, impacting both supply and demand. Overall, a stable and favorable macroeconomic environment is crucial for the growth of the Rice Market within the Bread & Cereal Products Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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