Pasta - Southern Asia

Southern Asia

Highlights

Revenue in the Pasta market amounts to US$24.17bn in 2024. The market is expected to grow annually by 7.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$12.62 are generated in 2024.
In the Pasta market, volume is expected to amount to 17.40bn kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 7.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in Southern Asia is experiencing subdued growth, impacted by various factors such as changing consumer preferences and increasing competition from other convenience foods. This market's growth is slower compared to other regions in The Food market due to the limited awareness and availability of online health services.

Customer preferences: As consumer preferences continue to evolve in Southern Asia, there has been a notable increase in demand for healthier and more convenient food options. This trend is reflected in the Pasta Market of the Bread & Cereal Products Market, with a growing demand for whole grain and gluten-free options. Additionally, there has been a shift towards plant-based alternatives, driven by the rise of vegetarian and vegan diets among the region's population. This trend is expected to continue, as more consumers prioritize health and wellness in their food choices.

Trends in the market: In Southern Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is seeing a rise in demand for healthier and gluten-free pasta options. This trend is driven by increasing health consciousness and dietary restrictions among consumers. Additionally, there is a growing trend of incorporating traditional ingredients and flavors into pasta products, catering to the regional preferences of consumers. This shift towards healthier and more diverse options presents opportunities for industry stakeholders to innovate and expand their product offerings to meet the evolving demands of the market.

Local special circumstances: In Southern Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cultural preferences and dietary habits. For example, in India, pasta dishes are often adapted to include local spices and ingredients, catering to the country's love for bold and flavorful cuisine. On the other hand, in countries like Sri Lanka and Bangladesh, pasta is seen as a luxury food item and is primarily consumed by the wealthier population. These cultural nuances greatly impact the product offerings and marketing strategies of pasta brands in the region, making it a unique market to navigate. Additionally, varying regulatory policies and import/export laws also play a role in shaping the dynamics of the Pasta Market in Southern Asia.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economies and favorable fiscal policies are experiencing faster market growth compared to regions with economic instability and restrictive fiscal policies. Additionally, the increasing demand for healthy and convenient food options in Southern Asia is driving the growth of the Pasta Market, as consumers are increasingly incorporating pasta in their diets to meet their nutritional needs. Furthermore, investments in infrastructure and technological advancements are also contributing to the growth of the Pasta Market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.