Bread & Cereal Products - Ethiopia

Revenue in the Bread & Bakery Products market amounts to US$7.38bn in 2024. The market is expected to grow annually by 17.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$56.89 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 3.77bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 9.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 22.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Ethiopia, specifically the Bread & Cereal Products Market, has seen significant growth in recent years. Factors such as increasing consumer health awareness, adoption of digital technologies, and convenience of online services have all contributed to this considerable growth rate. Additionally, the sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products have all played a role in driving the overall market's growth.

Customer preferences: As health and wellness continue to be major concerns for consumers in Ethiopia, there has been a noticeable increase in demand for gluten-free and organic bread and cereal products. This trend is driven by a growing awareness of food allergies and sensitivities, as well as a desire for more natural and sustainable food options. Additionally, there has been a shift towards convenience and on-the-go snacking, leading to a rise in the popularity of single-serve and portable cereal and bread products. These changing preferences reflect a cultural shift towards healthier and more mindful eating habits.

Trends in the market: In Ethiopia, the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for locally sourced and traditional grains, such as teff and sorghum. This trend is driven by a growing interest in healthier and more sustainable food options. As a result, there has been an increase in small-scale producers and processors, leading to more diverse product offerings and a shift towards value-added products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation and differentiation to cater to changing consumer preferences.

Local special circumstances: In Ethiopia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geography and cultural traditions. With a large rural population, traditional grains and cereals such as teff, sorghum, and maize are staples in the Ethiopian diet. This has led to a unique market for these products, with a strong demand for locally grown and produced options. Additionally, the Ethiopian government has implemented regulatory policies to support the local production and consumption of these products, further shaping the market dynamics.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Ethiopia is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. In recent years, Ethiopia has experienced significant economic growth, with a GDP growth rate of 8.5% in 2019. This growth has been supported by strong government investments in infrastructure and a growing middle class. However, the country also faces challenges such as high inflation rates and a large trade deficit, which can impact consumer spending and overall market performance. Additionally, global economic trends, such as fluctuations in commodity prices, can also have an impact on the Bread & Cereal Products Market in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.