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Prepared Baby Food - Taiwan

Taiwan
  • Revenue in the Prepared Baby Food market amounts to US$7.95m in 2024. The market is expected to grow annually by 3.75% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.33 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 954.90k kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.8% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Taiwan has seen minimal growth, influenced by factors such as rising health consciousness among parents and the convenience of ready-to-eat options. This has led to a slow but steady increase in demand for prepared baby food in the country.

Customer preferences:
As more Taiwanese women enter the workforce, there is a growing demand for convenient and time-saving options in the Prepared Baby Food Market. This has led to an increase in demand for ready-to-eat and organic baby food products. Additionally, with the rise of health-conscious parents, there is a growing preference for natural and additive-free baby food options, leading to the development of new and innovative products in this market segment. Furthermore, the influence of Western diets and the desire for international flavors have also contributed to the popularity of prepared baby food products in Taiwan.

Trends in the market:
In Taiwan, the Prepared Baby Food market is experiencing a surge in demand for organic and natural options, driven by increasing health-consciousness among parents. This trend is expected to continue as awareness of the benefits of organic baby food grows. Additionally, there is a rising interest in plant-based and allergy-friendly options, as well as customizable and personalized meal plans for babies. These trends present opportunities for industry players to tap into new markets and diversify their product offerings. They also highlight the importance of innovation and catering to evolving consumer preferences in the competitive Prepared Baby Food market.

Local special circumstances:
In Taiwan, the Prepared Baby Food Market is influenced by cultural preferences for traditional and homemade meals for infants, leading to a slower adoption of packaged baby food compared to other markets. Additionally, strict regulations on food safety and labeling require companies to invest in high-quality ingredients and transparent labeling, creating a barrier to entry for foreign brands. The country's high population density also contributes to the popularity of ready-to-eat and on-the-go baby food options.

Underlying macroeconomic factors:
In Taiwan, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by various macroeconomic factors. The global economic trends, such as the rise in disposable income and changing consumer preferences, have led to an increase in demand for convenient and nutritious baby food products. Additionally, the national economic health of Taiwan, with its stable economic growth and high living standards, has created a favorable environment for the market. Furthermore, fiscal policies and government initiatives promoting healthy eating habits and child nutrition have also contributed to the growth of the Prepared Baby Food Market. These factors have resulted in a thriving market for prepared baby food in Taiwan, with a growing number of working parents and a rise in dual-income households.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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