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Prepared Baby Food - EAEU

EAEU
  • Revenue in the Prepared Baby Food market amounts to US$2.88bn in 2024. The market is expected to grow annually by 6.55% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$15.78 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 326.30m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 5.0% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 1.4kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food market in EAEU has seen minimal growth due to factors such as limited consumer awareness and concerns over the quality and safety of packaged baby food. However, the market is expected to experience steady growth in the coming years, driven by a growing demand for convenient and time-saving options among busy parents.

Customer preferences:
In the Prepared Baby Food Market of the Baby Food Market within The Food market, there is a growing trend towards organic and natural ingredients, as parents become more health-conscious and prioritize the quality of their child's nutrition. This has led to an increase in demand for products free from preservatives, additives, and artificial flavors. Additionally, with the rise in awareness about food allergies and intolerances, there is a growing demand for allergen-free options in the market.

Trends in the market:
In the EAEU, the Prepared Baby Food market is experiencing a rise in demand for organic and natural options, as parents prioritize healthy and nutritious food for their babies. This trend is expected to continue, with consumers becoming more conscious of ingredients and sourcing. Additionally, there is a growing interest in personalized and customized baby food options, with companies using technology to offer tailored meal plans and delivery services. These trends have significant implications for industry stakeholders, as they must adapt and innovate to meet the evolving preferences and needs of consumers. Failure to do so may result in losing market share to competitors who are quick to capitalize on these trends.

Local special circumstances:
In the EAEU, the Prepared Baby Food market is influenced by the region's strong emphasis on traditional home cooking and cultural values surrounding mealtime. This has led to a demand for products that mimic homemade meals and adhere to cultural dietary restrictions. Additionally, regulatory differences among the member countries have resulted in variations in product formulations and labeling requirements, creating unique challenges for manufacturers. These factors contribute to the dynamic and competitive nature of the market within the larger Baby Food Market.

Underlying macroeconomic factors:
The growth of the Prepared Baby Food Market in the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as changing consumer preferences, rising disposable income, and increasing urbanization. As more women enter the workforce and lead busy lifestyles, the demand for convenient and nutritionally-balanced baby food products is on the rise. Additionally, government initiatives promoting healthy eating habits and the rising trend of organic and natural baby food products are also driving market growth. However, challenges such as high production costs and strict food safety regulations in some countries may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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