Baby Milk & Infant Formula - Norway

  • Norway
  • Revenue in the Baby Milk & Infant Formula market amounts to US$38.87m in 2024. The market is expected to grow annually by 1.85% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$16,850m in 2024).
  • In relation to total population figures, per person revenues of US$7.05 are generated in 2024.
  • In the Baby Milk & Infant Formula market, volume is expected to amount to 1.43m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of -1.0% in 2025.
  • The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

 
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Analyst Opinion

The Baby Milk & Infant Formula Market in Norway is experiencing negligible growth, influenced by factors such as declining birth rates and increasing breastfeeding rates. These factors, along with stricter regulations and competition from alternative products, are impacting the market's growth rate.

Customer preferences:
With a growing emphasis on organic and natural products, there has been a rise in demand for clean-label baby milk and infant formula in Norway. Parents are increasingly concerned about the ingredients and sourcing of their child's food, leading to a preference for products with minimal additives and preservatives. This trend is also influenced by the rising awareness of sustainability and environmental impact, as well as the growing popularity of plant-based diets among Norwegian consumers.

Trends in the market:
In Norway, the Baby Milk & Infant Formula Market of the Baby Food Market is currently experiencing a surge in demand for organic and natural products, driven by increasing health consciousness among consumers. This trend is expected to continue, with a growing number of parents opting for healthier and more sustainable options for their babies. Additionally, there is a rise in online sales of baby food, as more parents seek the convenience and safety of home delivery. These trends have significant implications for industry stakeholders, who must adapt their offerings and marketing strategies to meet the changing preferences of consumers.

Local special circumstances:
In Norway, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has been heavily influenced by the country's strict regulations on advertising and marketing of baby food products. This has led to a unique market dynamic where consumers rely heavily on recommendations from healthcare professionals and word-of-mouth from fellow parents. Additionally, Norway's high standard of living and emphasis on organic and natural products has created a demand for premium baby food products, driving innovation and competition in the market.

Underlying macroeconomic factors:
The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The overall performance of the market is highly dependent on the economic stability of the country, as well as its policies and regulations related to the food industry. Countries with strong economic growth and stable fiscal policies tend to have a higher demand for baby milk and infant formula, while those with economic uncertainties may experience slower market growth. Additionally, factors such as population growth, income levels, and consumer purchasing power also play a significant role in determining the market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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