Fresh Seafood - Norway

  • Norway
  • Revenue in the Fresh Seafood market amounts to US$108.90m in 2024. The market is expected to grow annually by 5.47% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$12,010m in 2024).
  • In relation to total population figures, per person revenues of US$19.75 are generated in 2024.
  • In the Fresh Seafood market, volume is expected to amount to 3.10m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 3.5% in 2025.
  • The average volume per person in the Fresh Seafood market is expected to amount to 0.5kg in 2024.

Key regions: South Korea, Canada, China, Japan, United States

 
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Analyst Opinion

The Fresh Seafood Market in Norway is seeing minimal growth due to factors such as changing consumer preferences, competition from other food markets, and strict regulations on fishing and aquaculture. Despite this, the market continues to offer a variety of high-quality fresh seafood options for consumers.

Customer preferences:
Consumers in Norway are increasingly seeking locally sourced and sustainably caught seafood, driven by their strong cultural values surrounding environmental protection and ethical consumption. As a result, there has been a rise in demand for traceable seafood products and certifications that guarantee responsible fishing practices. Additionally, there is a growing trend towards convenience and ease of preparation, leading to an increase in pre-packaged and ready-to-eat seafood options in the market. These shifts in consumer preferences highlight the importance of ethical and sustainable sourcing for businesses operating in the Fresh Seafood Market of the Fish & Seafood Market within The Food market.

Trends in the market:
In Norway, the Fresh Seafood market is experiencing a surge in demand for sustainable and locally sourced seafood products. This trend aligns with the growing consumer preference for environmentally friendly and ethically produced food. In addition, there is a rise in the consumption of fresh, high-quality seafood, driven by the increasing health consciousness among consumers. This trend is expected to continue, as more consumers prioritize healthy and sustainable food choices. Industry stakeholders must adapt to these trends by investing in sustainable seafood practices and promoting the health benefits of fresh seafood to attract and retain customers.

Local special circumstances:
In Norway, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's rich fishing tradition and its extensive coastline. This results in a wide variety of fresh and high-quality seafood offerings, including salmon, cod, and herring. Additionally, Norway's strict regulations for sustainable fishing practices ensure the preservation of its seafood resources for future generations. Furthermore, the country's strong emphasis on food safety and traceability has led to the implementation of advanced technology in the seafood industry, providing consumers with transparency and trust in their seafood purchases. These unique geographical and regulatory factors contribute to the dynamic and thriving Fresh Seafood Market of the Fish & Seafood Market within The Food market in Norway.

Underlying macroeconomic factors:
The growth of the Fresh Seafood Market within the Fish & Seafood Market of The Food market is impacted by various macroeconomic factors. These include global economic trends, such as the rising demand for seafood due to changing consumer preferences and increasing health consciousness. Additionally, the national economic health of Norway, a major player in the seafood market, plays a crucial role in driving the growth of the Fresh Seafood Market. Fiscal policies, such as government support for the fishing industry and investment in sustainable fishing practices, also play a significant role in shaping the market. Other relevant financial indicators, such as currency exchange rates and trade agreements, also impact the market performance of the Fresh Seafood Market in Norway.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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