Confectionery & Snacks - Norway

  • Norway
  • Revenue in the Confectionery & Snacks market amounts to US$2.30bn in 2024. The market is expected to grow annually by 4.75% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$135bn in 2024).
  • In relation to total population figures, per person revenues of US$416.50 are generated in 2024.
  • In the Confectionery & Snacks market, volume is expected to amount to 167.60m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.4% in 2025.
  • The average volume per person in the Confectionery & Snacks market is expected to amount to 25.6kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

 
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Analyst Opinion

The market for confectionery and snacks in Norway is experiencing minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and the emergence of healthier snack options. Despite these challenges, the convenience and indulgence factors of these products continue to drive demand and sustain the market's slow growth rate.

Customer preferences:
Consumers in Norway are increasingly looking for healthier snack options, driven by a growing awareness of the negative impact of excessive sugar and salt consumption on their health. This has led to a rise in demand for low-sugar and low-salt snacks, as well as products made with natural ingredients. Additionally, there is a growing trend towards plant-based and vegan snacks, as more consumers are adopting a plant-based or flexitarian diet for ethical and health reasons. The rise of health-consciousness and ethical consumerism has also led to a surge in demand for organic and sustainably sourced snacks.

Trends in the market:
In Norway, the Confectionery & Snacks Market is experiencing a shift towards healthier options, with a growing demand for organic, all-natural and low-sugar products. This trend is driven by consumers' increased health consciousness and desire for transparency in ingredients. Additionally, there is a growing market for plant-based and vegan snacks. As consumers become more health-conscious, there is also a rise in demand for functional snacks, such as protein bars and energy bites. This trend is expected to continue, with potential implications for industry stakeholders to adapt their product offerings to meet changing consumer preferences.

Local special circumstances:
In Norway, the Confectionery & Snacks Market is influenced by the country's high standard of living and focus on health-conscious lifestyles. This has led to a demand for healthier snack options and a rise in organic and vegan products. Additionally, strict regulations on food labeling and advertising have shaped consumer preferences and purchasing behaviors. In contrast, neighboring countries like Sweden and Denmark have a more lenient approach to food regulations, creating a unique market landscape for confectionery and snacks in Norway.

Underlying macroeconomic factors:
The Confectionery & Snacks Market within The Food market in Norway is heavily influenced by macroeconomic factors such as consumer spending power, population trends, and government regulations. With a strong economy and high disposable income, Norway has a robust market for indulgent treats and on-the-go snacks. However, the government's strict regulations on food labeling and advertising can limit the growth potential of certain products. Additionally, the country's aging population and increasing focus on health and wellness may drive demand for healthier snack options. These factors, along with global trends in the snacking industry, will continue to shape the market in Norway for confectionery and snacks.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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