Home & Laundry Care - Norway | Statista Market Forecast

The Home & Laundry Care market in Norway is projected to generate a revenue of US$340.20m in 2024.
It is anticipated that the market will experience an annual growth rate of 2.61% (CAGR 2024-2029).
The largest segment within the market is the Laundry Care segment, which is estimated to have a market volume of US$159.90m in 2024.
In terms of global comparison, United States generates the highest revenue, amounting to US$32bn in 2024.
On a per capita basis, each individual in Norway contributes US$61.69 to the Home & Laundry Care market revenue in 2024.
Additionally, online sales are predicted to account for 19.9% of the total revenue in the Home & Laundry Care market by 2024.
Despite its small population, Norway has a high demand for eco-friendly home and laundry care products due to its strong emphasis on sustainability and environmental consciousness.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Norway is witnessing mild growth, influenced by factors such as increasing consumer interest in eco-friendly products, heightened awareness of hygiene, and the convenience of innovative cleaning solutions that cater to modern lifestyles.

Customer preferences: Consumers in Norway are shifting towards sustainable home and laundry care solutions, with a growing preference for eco-friendly products that align with their values of environmental responsibility. There is an increasing demand for concentrated and refillable cleaning products, reflecting a desire to reduce waste. Additionally, as more households embrace remote work, convenience-driven innovations such as multi-purpose cleaners and automated laundry appliances are gaining traction, catering to the fast-paced lifestyle of modern consumers.

Trends in the market: In Norway, the Home & Laundry Care market is experiencing a significant shift towards sustainable and eco-friendly products, driven by consumers' strong commitment to environmental responsibility. The demand for concentrated and refillable cleaning solutions is on the rise, reflecting a growing awareness of waste reduction. Furthermore, as remote work becomes more prevalent, consumers are increasingly prioritizing convenience, leading to a surge in multi-purpose cleaners and innovative automated laundry appliances. These trends hold substantial implications for manufacturers and retailers, as they must adapt their product offerings to meet evolving consumer preferences while also addressing sustainability challenges.

Local special circumstances: In Norway, the Home & Laundry Care market is uniquely shaped by the country's commitment to sustainability, influenced by its rich natural landscape and cultural values prioritizing environmental stewardship. The harsh climate necessitates effective cleaning solutions tailored for long winters, while stringent regulations promote eco-friendly product formulations. Additionally, a high standard of living fosters a consumer base willing to invest in premium, sustainable brands. As a result, the market sees increased innovation in biodegradable and energy-efficient products, reflecting both local preferences and regulatory pressures for greener solutions.

Underlying macroeconomic factors: The Home & Laundry Care market in Norway is significantly shaped by macroeconomic factors such as the country's robust economic health, high disposable income, and a strong emphasis on sustainability. Global trends towards eco-conscious consumerism and the shift towards premium, environmentally friendly products drive demand for innovative cleaning solutions. Furthermore, Norway's fiscal policies supporting green initiatives encourage companies to invest in sustainable practices and product development. Additionally, fluctuations in global supply chains and raw material costs can impact pricing strategies, influencing consumer choices in this competitive market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.