Spreads - Norway

  • Norway
  • Revenue in the Spreads market amounts to US$97.69m in 2024. The market is expected to grow annually by 2.81% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$19,050m in 2024).
  • In relation to total population figures, per person revenues of US$17.72 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 12.24m kg by 2029. The Spreads market is expected to show a volume growth of 1.2% in 2025.
  • The average volume per person in the Spreads market is expected to amount to 2.1kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

 
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Analyst Opinion

The Spreads Market in Norway is experiencing slow growth, due to factors such as changing consumer preferences, increased competition from healthier alternatives, and stricter regulations on sugar content. Despite this, the market is still driven by convenience and the rising trend of online shopping.

Customer preferences:
As consumers in Norway become more health-conscious, there is a growing demand for healthier spreads and sweeteners that cater to different dietary preferences and restrictions. In addition, there is a noticeable shift towards plant-based options, driven by the rising popularity of vegan and vegetarian diets. This trend is also influenced by the increasing awareness of the environmental impact of traditional animal-based products, leading to a preference for sustainable and eco-friendly options in the Spreads Market of the Spreads & Sweeteners Market within The Food market.

Trends in the market:
In Norway, the Spreads Market within the Spreads & Sweeteners Market is experiencing a surge in demand for healthier and natural options, driven by the growing health consciousness among consumers. This trend is expected to continue, with manufacturers focusing on clean label and organic ingredients to meet consumer preferences. Additionally, there is a rising interest in plant-based spreads, as consumers seek alternatives to traditional dairy-based spreads. These trends present opportunities for industry players to innovate and expand their product offerings, while also addressing consumer demands for healthier and more sustainable options.

Local special circumstances:
In Norway, the Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strict regulations on food additives and labelling. Additionally, the market is shaped by the country's strong emphasis on sustainable and organic products, leading to an increase in demand for natural spreads and sweeteners. The local food culture also plays a significant role, with traditional Norwegian spreads such as brunost (brown cheese) maintaining a strong presence in the market. The trend towards healthier food options has also led to the popularity of spreads made from alternative ingredients such as nuts and seeds. These unique local factors have contributed to the dynamic and evolving nature of the Spreads Market in Norway.

Underlying macroeconomic factors:
The Spreads & Sweeteners Market within The Food market in Norway is influenced by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The performance of the market is dependent on these factors, which can impact consumer spending, production costs, and trade policies. In addition, factors such as population demographics, urbanization, and consumer preferences also play a significant role in shaping the Spreads & Sweeteners Market in Norway. The increasing demand for healthier and natural food products, as well as the growing trend of convenience foods, are also driving the growth of the market. Furthermore, the government's initiatives to promote sustainable and organic food production are expected to further boost the market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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