Meat - Norway

  • Norway
  • Revenue in the Meat market amounts to US$4,144.00m in 2024. The market is expected to grow annually by 3.72% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$751.40 are generated in 2024.
  • In the Meat market, volume is expected to amount to 285.50m kg by 2029. The Meat market is expected to show a volume growth of 2.5% in 2025.
  • The average volume per person in the Meat market is expected to amount to 46.4kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Norway is experiencing minimal growth due to factors such as increasing health consciousness among consumers and the convenience of online meat purchasing. Sub-markets such as Fresh Meat, Processed Meat, and Meat Substitutes all contribute to the overall market growth rate, which is currently low due to a saturated market and competition from alternative protein sources.

Customer preferences:
The Meat Market within The Food market in Norway is experiencing a growing demand for plant-based meat alternatives. This trend is driven by a combination of health and environmental concerns, as well as a rise in the number of flexitarians and vegetarians. Additionally, there is a growing interest in locally sourced and organic meat products, as consumers become more conscious of the impact of their food choices on the environment and animal welfare. These factors have led to a shift in consumer preferences towards more sustainable and ethical food options.

Trends in the market:
In Norway, the Meat Market within The Food market is experiencing a shift towards sustainable and ethical practices. Consumers are increasingly demanding transparency and traceability in the meat industry, leading to the adoption of certifications and labeling systems for animal welfare and environmental impact. This trend is expected to continue as consumers become more conscious of their food choices and the industry responds with innovative solutions. Stakeholders in the meat market will need to adapt to these changing consumer preferences and invest in sustainable practices to remain competitive in the market. Furthermore, this trend presents opportunities for market differentiation and increased brand loyalty for those who prioritize sustainability.

Local special circumstances:
In Norway, the Meat Market within The Food market is heavily influenced by the country's strict regulations on animal welfare and sustainable farming practices. This has led to a demand for high-quality, ethically-sourced meat products, driving the growth of organic and free-range options. Additionally, the country's strong fishing industry has also contributed to the availability and popularity of seafood in the Meat Market. Furthermore, Norway's cold climate and vast natural landscapes have allowed for the development of unique cold storage and transportation methods, ensuring freshness and quality of meat products.

Underlying macroeconomic factors:
The Meat Market within The Food market in Norway is impacted by various macroeconomic factors such as consumer preferences, government regulations, and economic stability. The country's strong economy and stable political environment have contributed to the growth of the meat market. Additionally, increasing demand for high-quality and organic meat products has led to the development of innovative and sustainable production methods. Moreover, the growing awareness of health and environmental concerns has resulted in the adoption of ethical and sustainable farming practices, driving the growth of the Meat Market in Norway.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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