Non-Alcoholic Drinks - Norway | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$2.18bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.63bn in 2024.
Revenue, combined amounts to US$3.82bn in 2024.
The revenue, at home is expected to grow annually by 1.88% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$395.60 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 671.20m L by 2024.
Volume, out-of-home is expected to amount to 90.36m L in 2024.
Volume, combined is expected to amount to 761.50m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 121.70L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Norway has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, along with local special circumstances and underlying macroeconomic factors, have contributed to this development. Customer preferences in Norway have shifted towards healthier beverage options, such as low-sugar and natural drinks. This trend is in line with global consumer demand for healthier alternatives to traditional soft drinks. The increasing focus on health and wellness has led to a growing demand for beverages that are perceived as better for overall well-being. In addition to health concerns, Norwegian consumers also prioritize sustainability and environmental friendliness. This has led to an increased interest in organic and locally sourced ingredients in non-alcoholic drinks. Customers are willing to pay a premium for products that are produced using sustainable practices and have a smaller carbon footprint. Trends in the Non-Alcoholic Drinks market in Norway also reflect the country's unique cultural and social factors. Norway has a strong coffee culture, with Norwegians being among the highest consumers of coffee per capita in the world. This has led to a growing market for specialty coffee drinks, such as cold brews and nitro coffees. The popularity of coffee shops and cafes has also contributed to the demand for non-alcoholic beverages, as these establishments often offer a variety of options beyond traditional coffee. Local special circumstances, such as the high cost of alcohol in Norway, have also played a role in the development of the Non-Alcoholic Drinks market. The high taxes on alcoholic beverages make them significantly more expensive compared to non-alcoholic alternatives. This has led to a shift in consumer behavior, with more people choosing non-alcoholic options for both health and cost reasons. Underlying macroeconomic factors, such as a strong economy and high disposable income, have also contributed to the growth of the Non-Alcoholic Drinks market in Norway. With a relatively affluent population, Norwegian consumers have the means to afford premium and healthier beverage options. This has created a favorable market environment for both local and international brands to introduce new and innovative non-alcoholic drinks to cater to the evolving preferences of Norwegian consumers. Overall, the Non-Alcoholic Drinks market in Norway is developing in response to changing customer preferences for healthier and more sustainable beverage options. The country's unique cultural and social factors, along with favorable macroeconomic conditions, have created a conducive environment for growth in this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.