Non-Alcoholic Drinks - Norway

The Non-Alcoholic Drinks market in Norway has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, along with local special circumstances and underlying macroeconomic factors, have contributed to this development. Customer preferences in Norway have shifted towards healthier beverage options, such as low-sugar and natural drinks. This trend is in line with global consumer demand for healthier alternatives to traditional soft drinks. The increasing focus on health and wellness has led to a growing demand for beverages that are perceived as better for overall well-being. In addition to health concerns, Norwegian consumers also prioritize sustainability and environmental friendliness. This has led to an increased interest in organic and locally sourced ingredients in non-alcoholic drinks. Customers are willing to pay a premium for products that are produced using sustainable practices and have a smaller carbon footprint. Trends in the Non-Alcoholic Drinks market in Norway also reflect the country's unique cultural and social factors. Norway has a strong coffee culture, with Norwegians being among the highest consumers of coffee per capita in the world. This has led to a growing market for specialty coffee drinks, such as cold brews and nitro coffees. The popularity of coffee shops and cafes has also contributed to the demand for non-alcoholic beverages, as these establishments often offer a variety of options beyond traditional coffee. Local special circumstances, such as the high cost of alcohol in Norway, have also played a role in the development of the Non-Alcoholic Drinks market. The high taxes on alcoholic beverages make them significantly more expensive compared to non-alcoholic alternatives. This has led to a shift in consumer behavior, with more people choosing non-alcoholic options for both health and cost reasons. Underlying macroeconomic factors, such as a strong economy and high disposable income, have also contributed to the growth of the Non-Alcoholic Drinks market in Norway. With a relatively affluent population, Norwegian consumers have the means to afford premium and healthier beverage options. This has created a favorable market environment for both local and international brands to introduce new and innovative non-alcoholic drinks to cater to the evolving preferences of Norwegian consumers. Overall, the Non-Alcoholic Drinks market in Norway is developing in response to changing customer preferences for healthier and more sustainable beverage options. The country's unique cultural and social factors, along with favorable macroeconomic conditions, have created a conducive environment for growth in this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.