Baby Milk & Infant Formula - Italy

Revenue in the Baby Milk & Infant Formula market amounts to US$325.50m in 2024. The market is expected to grow annually by 3.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$5.54 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 14.24m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Italy's Baby Food Market is experiencing negligible growth, influenced by factors like changing consumer preferences and increasing regulations. Convenience and health awareness drive the demand for online services, contributing to the market's slow growth.

Customer preferences: Consumers in Italy are increasingly turning towards organic and locally sourced ingredients in their baby milk and infant formula choices. This trend is driven by a growing awareness of the importance of healthy and natural options for their babies' development. Additionally, with the rise in working mothers, there is a demand for convenient and on-the-go options, leading to a surge in single-serve and ready-to-drink formula products.

Trends in the market: In Italy, there is a growing trend of using online platforms for purchasing Baby Milk & Infant Formula, with more parents opting for the convenience and variety offered by e-commerce. This trend is expected to continue as the market becomes increasingly competitive and consumers become more comfortable with online shopping. This shift towards online purchasing has implications for traditional brick-and-mortar retailers and may lead to a consolidation of the market. Additionally, there is a rising demand for organic and natural baby formula, driven by concerns over the safety and quality of conventional formula. This presents opportunities for companies to cater to this niche market and for retailers to offer a wider range of options to consumers.

Local special circumstances: In Italy, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by cultural factors. Breastfeeding is highly encouraged and socially accepted, leading to a lower demand for formula products. However, due to the increasing number of working mothers, there is a growing demand for convenient and high-quality formula options. Furthermore, strict regulations on advertising and labeling of infant formula products have affected market competition and consumer preferences. These unique cultural and regulatory factors greatly shape the dynamics of the Baby Milk & Infant Formula Market in Italy.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The market performance is impacted by the overall economic climate, with favorable economic conditions leading to higher demand for baby milk and infant formula. Additionally, government policies and regulations regarding food safety and nutrition play a crucial role in shaping the market. Furthermore, consumer spending patterns, disposable income levels, and population demographics also have a significant impact on the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.