Baby Milk & Infant Formula - Ethiopia

Revenue in the Baby Milk & Infant Formula market amounts to US$31.00m in 2024. The market is expected to grow annually by 5.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.24 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.98m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Ethiopia is experiencing minimal growth, impacted by factors such as limited access to quality products and low consumer purchasing power. Despite this, the market is expected to see steady growth due to increasing awareness about infant nutrition and improvements in distribution channels.

Customer preferences: As families become more health-conscious, there has been a rise in demand for organic and natural baby milk and infant formula products in Ethiopia. This trend is driven by a growing awareness of the benefits of chemical-free and nutrient-rich options for infant nutrition. Additionally, with an increasing number of working mothers, there is a growing demand for convenient and ready-to-use baby milk and formula products. This trend is expected to continue with the rising number of dual-income households in the country.

Trends in the market: In Ethiopia, there is a growing trend towards increased consumption of imported baby milk and infant formula products, driven by rising disposable incomes, urbanization, and changing lifestyles. This trend is expected to continue in the coming years, as more women enter the workforce and demand for convenience and quality products increases. However, concerns over the health and safety of these products have also been raised, leading to stricter regulations and scrutiny by industry stakeholders. This could potentially impact the market, as companies may need to adapt their marketing and production strategies to meet these new standards.

Local special circumstances: In Ethiopia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. Breastfeeding is culturally ingrained and considered the most important source of nutrition for infants. This has led to a slower adoption of formula milk compared to other countries. Additionally, the government has strict regulations on the import and distribution of baby milk, making it a challenging market for foreign companies to enter. The country's limited infrastructure and low literacy rates also pose challenges for product promotion and distribution.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as overall economic stability, consumer spending patterns, and government policies. For instance, in countries with a growing middle class and increasing disposable income, there is a higher demand for premium and organic baby formula products. On the other hand, countries with economic downturns and currency devaluations may see a decline in consumer spending on premium baby formula products. Additionally, government policies and regulations, such as those related to food safety and labeling, also play a significant role in shaping the market landscape for baby formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.