Baby Milk & Infant Formula - Bulgaria

Revenue in the Baby Milk & Infant Formula market amounts to US$21.23m in 2024. The market is expected to grow annually by 7.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.21 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 792.60k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Bulgaria is experiencing minimal growth, influenced by factors such as increasing competition, changing consumer preferences, and stricter regulations. Despite this, the market is expected to continue growing due to the rising demand for convenient and nutritious baby food options.

Customer preferences: In Bulgaria, there has been a notable shift towards organic and natural baby milk and infant formula products. This trend is driven by growing health consciousness among parents, who are increasingly opting for products with clean and simple ingredients. Additionally, there has been a rise in demand for lactose-free and hypoallergenic options, as well as products with added probiotics and DHA for improved gut and brain development. This trend is likely to continue as more parents prioritize the health and well-being of their babies.

Trends in the market: In Bulgaria, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. Parents are becoming more health-conscious and are willing to pay a premium for products that are free from additives, preservatives, and artificial ingredients. This trend is expected to continue, with a growing demand for organic and natural options in the market. This has significant implications for industry stakeholders, as they will need to adapt their product offerings to meet the changing consumer preferences and capitalize on this trend. Additionally, there is a rising interest in plant-based and allergen-free options, further driving the need for innovation and diversification in the market.

Local special circumstances: In Bulgaria, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strong cultural tradition of breastfeeding. This has led to a slower adoption rate of formula feeding compared to other markets. Additionally, the country's strict regulations on advertising and labeling of infant formula have also impacted market dynamics. Furthermore, the country's geographical proximity to other European markets has allowed for the import of foreign brands, leading to a diverse market landscape.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market in Bulgaria is greatly impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's growing population and improving economic conditions have led to a rise in demand for baby food products. Furthermore, the government's initiatives to promote breastfeeding and regulate the advertising of formula milk have also influenced the market. Additionally, global economic trends, such as the increasing number of working mothers and rising middle-class population, have also contributed to the growth of the market in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.