Bread & Cereal Products - Bulgaria

Revenue in the Bread & Bakery Products market amounts to US$1.12bn in 2024. The market is expected to grow annually by 4.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$169.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 918.50m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 127.1kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Bulgaria is experiencing negligible growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The sub-markets within this market, such as Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products, play a significant role in shaping the overall market's growth rate. The demand for healthier and more convenient food options is driving the growth of this market.

Customer preferences: As health and wellness become top priorities for Bulgarian consumers, there has been a noticeable increase in demand for healthier bread and cereal options. This trend is driven by a growing awareness of the link between diet and overall health, as well as a desire for more natural and organic products. Additionally, with an aging population and a rise in chronic diseases, there is a greater focus on functional foods and ingredients that provide specific health benefits. This has led to a surge in sales of products such as whole grain bread and cereals fortified with vitamins and minerals.

Trends in the market: In Bulgaria, the Bread & Cereal Products Market is experiencing a rise in demand for gluten-free and organic options, as consumers become increasingly health-conscious. This trend is expected to continue, driven by a growing focus on wellness and sustainability. Industry stakeholders must adapt to meet these shifting consumer preferences, with potential implications for product offerings, supply chains, and marketing strategies. Additionally, the market is seeing a rise in online sales and home delivery services, as consumers seek convenience and safety amid the COVID-19 pandemic. This trend is likely to persist, highlighting the importance of digitalization for industry players in the country.

Local special circumstances: In Bulgaria, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's traditional cuisine, which relies heavily on bread and cereals. Additionally, the country's agricultural policies and subsidies have played a significant role in shaping the market, with a focus on promoting local production and consumption. Cultural factors, such as the importance of family meals and the popularity of street food, also contribute to the demand for bread and cereal products in Bulgaria. Furthermore, regulatory measures, such as food safety regulations and labeling requirements, play a crucial role in ensuring the quality and safety of these products in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Bulgaria is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. The country's stable economic health and growing middle class have led to increased demand for convenient and affordable food options, driving the growth of the Bread & Cereal Products Market. Additionally, government initiatives to promote healthy eating habits and investments in food infrastructure have further boosted market growth. However, rising global commodity prices and currency fluctuations could pose challenges for market players in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.