Home & Laundry Care - Bulgaria | Statista Market Forecast

In Bulgaria, the revenue in the Home & Laundry Care market is projected to reach US$339.30m in 2024.
It is expected to experience an annual growth rate of 1.55% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is estimated to have a market volume of US$206.30m in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
Considering the total population, per person revenues in Bulgaria are estimated to be US$51.26 in 2024.
Furthermore, online sales are predicted to contribute 3.4% of the total revenue in the Home & Laundry Care market by 2024.
In Bulgaria, there is a growing trend towards eco-friendly and natural home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Bulgaria is witnessing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the rise of eco-friendly products, and a growing preference for convenient cleaning solutions that save time and effort.

Customer preferences: Consumers in Bulgaria are increasingly prioritizing eco-friendly home and laundry care products, reflecting a growing awareness of environmental sustainability. This shift is particularly evident among younger demographics who seek brands that align with their values. Additionally, the rise of busy lifestyles has led to a preference for multifunctional cleaning solutions that offer time-saving benefits. As remote work becomes more common, there is a notable demand for household products that enhance cleanliness and comfort, catering to the evolving dynamics of home life.

Trends in the market: In Bulgaria, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly products, driven by consumers' increasing environmental consciousness. Younger demographics are particularly influential, seeking brands that not only deliver effective cleaning solutions but also align with sustainable practices. Concurrently, the demand for multifunctional cleaning products is rising, as busy lifestyles necessitate time-saving solutions. As remote work becomes more prevalent, there is a growing emphasis on household items that enhance comfort and cleanliness, prompting industry stakeholders to innovate and adapt to these evolving consumer preferences.

Local special circumstances: In Bulgaria, the Home & Laundry Care market is shaped by a blend of cultural traditions and modern consumer expectations. The country's rich history of craftsmanship and artisanal products fosters a strong preference for high-quality, locally-made items, influencing purchasing decisions. Additionally, Bulgaria's diverse climate, with cold winters and hot summers, necessitates specific cleaning solutions tailored to seasonal demands. Regulatory influences, including EU sustainability initiatives, further drive the market towards eco-friendly innovations, compelling brands to prioritize both effectiveness and environmental responsibility in their offerings.

Underlying macroeconomic factors: The Home & Laundry Care market in Bulgaria is influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and overall economic stability. A growing middle class and rising disposable incomes foster increased demand for premium cleaning products. Conversely, inflationary pressures can lead consumers to seek cost-effective alternatives, impacting brand loyalty. Additionally, Bulgaria's alignment with EU directives promotes sustainable practices, encouraging investment in eco-friendly product development. Global supply chain dynamics, including raw material costs and trade agreements, further affect pricing and availability, shaping the competitive landscape in this sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.