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Baby Food - Bulgaria

Bulgaria
  • Revenue in the Baby Food market amounts to US$87.30m in 2024. The market is expected to grow annually by 9.15% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$20bn in 2024).
  • In relation to total population figures, per person revenues of US$13.19 are generated in 2024.
  • In the Baby Food market, volume is expected to amount to 6.50m kg by 2029. The Baby Food market is expected to show a volume growth of 4.6% in 2025.0.
  • The average volume per person in the Baby Food market is expected to amount to 0.8kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Homogenized and dietary food preparations for infant feeding
  • Infant formula
  • Baby rice cereals and flour for baby meals

Out-Of-Scope

  • Baby care products
  • Baby beverages
  • Out-of-home consumption
Baby Food: market data & analysis - Cover

Market Insights report

Baby Food: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Baby Food market in Bulgaria is experiencing subdued growth due to factors such as declining birth rates, increased competition, and economic challenges. However, the market is expected to see growth in the coming years, driven by the rising health consciousness among parents, increasing demand for organic and natural products, and the convenience of online shopping. These factors are expected to drive the growth of sub-markets such as Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others within the overall Food Market in Bulgaria.

    Customer preferences:
    Consumers in Bulgaria are becoming more health-conscious and are seeking out organic and natural baby food options. This trend is driven by a growing awareness of the importance of nutrition for infants and toddlers, as well as a desire to support local and sustainable agriculture. Additionally, there is a growing demand for convenience and portability in baby food products, as busy parents look for on-the-go options that are also nutritious. This has led to an increase in the availability of baby food pouches and single-serving containers on the market.

    Trends in the market:
    In Bulgaria, the Baby Food Market is experiencing a shift towards organic and natural products, as consumers become more health-conscious and seek out alternatives to traditional baby food. This trend is expected to continue, with a forecasted growth rate of 6% by 2023. This presents opportunities for industry stakeholders to innovate and expand their product offerings to meet the demands of this evolving market. Additionally, there is a growing focus on e-commerce and online sales channels, allowing for greater accessibility and convenience for consumers. This trend is expected to have a significant impact on the industry, as it opens up new avenues for growth and market expansion.

    Local special circumstances:
    In Bulgaria, the Baby Food Market is heavily influenced by the country's geographic location as a gateway between Europe and Asia. This has led to a diverse range of cultural influences, resulting in a unique blend of traditional and modern food preferences. Additionally, the country's strict regulations on food imports and exports have created a demand for locally produced baby food, giving rise to a thriving domestic market.

    Underlying macroeconomic factors:
    The Baby Food Market within The Food market in Bulgaria is influenced by a variety of macroeconomic factors. These include the overall economic health of the country, global economic trends, fiscal policies, and other relevant financial indicators. For example, countries with strong economic growth and stable fiscal policies are likely to see higher demand for baby food products, as consumers have more disposable income to spend on these products. Additionally, the increasing focus on health and wellness, as well as the aging population in Bulgaria, is driving the demand for healthier and more nutritious baby food options. This trend is also influenced by global health trends, as consumers are becoming more conscious of the ingredients and nutritional value of the food they consume. As a result, companies in the Baby Food Market need to adapt their products and marketing strategies to meet these changing consumer preferences.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Baby Food: market data & analysis - BackgroundBaby Food: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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