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Snack Food - Bulgaria

Bulgaria
  • Revenue in the Snack Food market amounts to US$987.70m in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$52bn in 2024).
  • In relation to total population figures, per person revenues of US$149.20 are generated in 2024.
  • In the Snack Food market, volume is expected to amount to 164.90m kg by 2029. The Snack Food market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Snack Food market is expected to amount to 22.0kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Potato chips
  • Extruded and expanded snacks (e.g. Cheetos, Wotsits)
  • Cookies and crackers
  • Pretzels

Out-Of-Scope

  • Dried fruit snacks
  • Nuts
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Snack Food market in Bulgaria, part of the Confectionery & Snacks Market, is experiencing minimal growth due to factors such as increasing health consciousness, changing consumer preferences, and the convenience of online shopping. Despite this slow growth, sub-markets like Tortilla Chips and Potato Chips have shown some potential. However, fluctuations in raw material prices and competition from healthier snack alternatives are impacting the overall market's growth rate.

Customer preferences:
The Snack Food Market in Bulgaria has seen a rise in demand for healthier and more convenient snacking options, as consumers become more health-conscious and lead busy lifestyles. This has led to the popularity of on-the-go snacks, such as protein bars and energy bites, that offer both nutrition and convenience. Furthermore, there has been a growing trend towards plant-based and functional snacks, as consumers prioritize sustainable and functional ingredients.

Trends in the market:
In Bulgaria, the Snack Food Market of the Confectionery & Snacks Market within The Food market is seeing a rise in demand for healthier snack options. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and organic ingredients. As a result, companies are innovating with new products such as gluten-free, vegan, and non-GMO snacks. This shift towards healthier snacks is expected to continue, presenting opportunities for industry stakeholders to cater to this demand and stay competitive in the market. Additionally, there is a growing trend of online and convenience store purchases of snacks, indicating a shift towards more convenient and on-the-go snacking options. This trend is likely to shape the future of the Snack Food Market, with companies leveraging e-commerce and digital marketing strategies to reach their target consumers.

Local special circumstances:
In Bulgaria, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Due to its proximity to Turkey and Greece, Bulgarian snacks often incorporate Mediterranean flavors and ingredients, such as olives and feta cheese. Additionally, the country's strong demand for healthy and organic products has led to a rise in locally produced, natural snack options. These factors, along with strict regulations on food labeling and ingredients, contribute to the unique dynamics of the Snack Food Market in Bulgaria.

Underlying macroeconomic factors:
The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending power, population growth, and shifting dietary preferences. As global economic trends continue to shift towards healthier and more sustainable food options, countries with strong economic health and supportive fiscal policies are experiencing higher demand for healthier snack options. Additionally, the growing trend of convenience and on-the-go snacking is also contributing to the growth of the snack food market, as consumers seek out quick and easy options to fit their busy lifestyles. Furthermore, the increasing urbanization and rising disposable incomes in emerging markets are also driving the demand for convenience snacks, further boosting the growth of the Snack Food Market within the Confectionery & Snacks Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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