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  4. Confectionery & Snacks

Confectionery - Bulgaria

Bulgaria
  • Revenue in the Confectionery market amounts to US$1.31bn in 2024. The market is expected to grow annually by 3.98% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$84bn in 2024).
  • In relation to total population figures, per person revenues of US$197.80 are generated in 2024.
  • In the Confectionery market, volume is expected to amount to 231.50m kg by 2029. The Confectionery market is expected to show a volume growth of 2.5% in 2025.0.
  • The average volume per person in the Confectionery market is expected to amount to 31.8kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Chocolate products
  • Sugar confectionery
  • Ice Cream
  • Preserved Pastry Goods & Cakes

Out-Of-Scope

  • Nuts
  • Dried fruit snacks
  • Chocolate spreads
  • Desserts
  • Jams
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The confectionery market in Bulgaria is experiencing sluggish growth due to factors such as changing consumer preferences, increasing health consciousness, and competition from healthier snack options. Despite the negligible growth rate, the market is still driven by the convenience offered by online shopping and the rising demand for indulgent treats. However, the sub-markets of chocolate confectionery, sugar confectionery, ice cream, and preserved pastry goods & cakes are facing stiff competition, leading to slower overall market growth.

Customer preferences:
With the rise of health and wellness trends, consumers in Bulgaria are showing a growing interest in healthier options within the Confectionery Market of the Confectionery & Snacks Market within The Food market. This has led to an increased demand for organic and natural ingredient-based confectionery products, as well as alternatives to traditional sugar, such as honey and stevia. This shift towards healthier options is also driven by the growing awareness of the impact of diet on overall health and well-being, as well as a focus on sustainability and ethical consumption.

Trends in the market:
In Bulgaria, the Confectionery Market of the Confectionery & Snacks Market within The Food market is seeing a shift towards healthier options, with an increase in demand for organic and plant-based products. This trend is driven by a growing awareness of health and wellness among consumers. Additionally, there is a rise in premium and indulgent products, catering to the demand for high-quality and unique flavors. These trends are significant as they reflect changing consumer preferences and offer opportunities for product innovation. Industry stakeholders should focus on developing healthier and premium offerings to remain competitive in the market.

Local special circumstances:
In Bulgaria, the Confectionery market is heavily influenced by the country's rich history and cultural traditions. Traditional Bulgarian sweets, such as baklava and halva, are still popular among consumers, alongside international confectionery brands. Additionally, the country's location in Eastern Europe plays a role in the market, as it serves as a gateway to the Balkans and Eastern European markets. On the regulatory front, Bulgaria has strict regulations on food labeling and quality standards, which can impact the market dynamics. These factors contribute to the unique landscape of the Confectionery market in Bulgaria, setting it apart from other markets in the region.

Underlying macroeconomic factors:
The Confectionery Market of the Confectionery & Snacks Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, inflation rates, and trade policies. The overall economic health of the country, including its GDP growth and unemployment rates, can also influence the market performance. Additionally, changes in consumer preferences and purchasing power can affect the demand for confectionery products. Moreover, global economic trends, such as the rise of e-commerce and the growing demand for healthier snack options, are also shaping the confectionery market in Bulgaria. Government fiscal policies, such as tax rates and regulations, can also impact the production and distribution of confectionery products, as well as the overall competitiveness of the market. Overall, a favorable macroeconomic environment with stable economic growth and consumer confidence can drive the growth of the Confectionery Market in Bulgaria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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