Baby Cereals & Other Dried Baby Food - Africa

Africa

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$454.60m in 2024. The market is expected to grow annually by 8.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.35 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 75.37m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Africa is experiencing minimal growth, influenced by factors such as increasing competition, changing consumer preferences, and limited access to technology. Despite this, the convenience and health benefits of online baby food services are driving some growth in the market.

Customer preferences: As more parents prioritize healthy and organic options for their babies, the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market of The Food market has seen a rise in demand for natural and additive-free products. This trend is particularly evident in Africa, where there is a growing awareness of the benefits of organic and locally sourced ingredients. Additionally, with the rise of working mothers, there is a growing demand for convenient and portable baby food options, leading to an increase in demand for dried baby food products.

Trends in the market: In Africa, there is a shift towards organic and natural baby food products, driven by increasing health consciousness among parents. This trend is expected to continue, with more companies focusing on using locally sourced ingredients and sustainable packaging. Additionally, there is a rise in demand for fortified baby cereals, as nutrition deficiencies continue to be a major concern in the region. This presents opportunities for industry players to innovate and cater to the specific needs of the African market, while also promoting ethical and environmentally friendly practices.

Local special circumstances: In Africa, the Baby Cereals & Other Dried Baby Food Market is heavily influenced by cultural preferences and traditional feeding practices. For example, many African countries have a strong preference for homemade baby food rather than commercial options. Additionally, government regulations and infrastructure challenges can impact the availability and distribution of baby food products. This creates a unique market dynamic where local brands and homemade options thrive alongside international brands.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, increasing disposable income, and rising urbanization. Countries with stable economic growth and a growing middle class are experiencing higher demand for convenient and nutritious baby food products, while regions with economic challenges and low purchasing power are facing slower market growth. Additionally, government initiatives to promote healthy eating habits and the increasing prevalence of working women are also contributing to the growth of the Baby Cereals & Other Dried Baby Food Market in Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.