The Soccer Media Market in CIS nan has witnessed moderate growth due to factors like the slow adoption of digital technologies, limited health awareness among consumers, and less convenient online services. Despite being a part of the larger and booming Sports Market, this particular segment experiences subdued growth.
Customer preferences: Consumers in the Soccer Media Market are increasingly turning to online streaming platforms and social media for their soccer content, as traditional television viewership declines. This shift is fueled by the growing influence of social media and the rise of digital natives who prioritize convenience and accessibility. Moreover, the demand for personalized and interactive experiences is leading to the emergence of virtual reality and 360-degree video technologies in the coverage of soccer matches. Additionally, the use of data and analytics in soccer media is gaining traction, providing fans with valuable insights and enhancing their overall viewing experience.
Trends in the market: In the CIS region, there is a growing trend of digitalization in the Soccer Media Market. With the increasing popularity of online streaming platforms, traditional broadcast providers are facing competition for media rights. In Europe, there is a shift towards creating exclusive content for online platforms, while in Asia, there has been a rise in social media-based sports media. This trend is expected to continue, providing a more diverse range of content for fans and potentially increasing revenue streams for industry stakeholders.
Local special circumstances:
In the CIS region, the Soccer Media Market has been shaped by a unique blend of cultural influences and regulations. Football, or soccer, is a popular sport in this region, with a long history and deep cultural connections. This, coupled with the governments support and investment in sports, has created a strong fan base for soccer and a thriving media market around it. Additionally, the political and economic landscape of each CIS country plays a significant role in shaping the media market, as government regulations and policies can impact the availability and distribution of sports content. For example, Russias hosting of major international sports events, such as the 2018 FIFA World Cup, has led to a surge in media rights deals, while Ukraines ongoing conflicts have created challenges for the media market to flourish.
Underlying macroeconomic factors: The Soccer Media Market within the Sports Market is greatly impacted by macroeconomic factors such as technological advancements, consumer spending power, and government regulations. Countries with strong technological infrastructure and favorable regulatory environments are experiencing faster market growth compared to those with limited investment in digital media technologies. Additionally, the growing popularity of soccer worldwide, coupled with increased disposable income of consumers in emerging economies, is driving the demand for digital soccer media and content. This trend is expected to continue as the global economy strengthens and investment in digital media continues to grow.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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