Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in CIS has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in the CIS region have shown a growing preference for digital media platforms, such as online streaming services and social media. This shift in preference can be attributed to several factors, including the increasing availability of high-speed internet and the convenience of accessing content on-demand. Additionally, the younger generation in CIS countries has a strong inclination towards digital media, as they are more tech-savvy and comfortable with using smartphones and other digital devices for entertainment purposes.
Trends in the market: One of the key trends in the Media market in CIS is the rise of local content production. As more customers in the region demand content that is relevant to their culture and language, media companies have started investing in the production of local TV shows, movies, and music. This trend has not only boosted the local entertainment industry but has also created opportunities for local talent to showcase their skills on a global stage. Furthermore, the popularity of local content has also attracted international media companies to collaborate with local production houses, leading to a diverse range of content options for customers in the CIS region. Another trend in the Media market in CIS is the increasing adoption of mobile advertising. With the growing number of smartphone users in the region, advertisers have recognized the potential of mobile platforms to reach a wider audience. As a result, there has been a significant increase in mobile advertising spending, with companies leveraging technologies such as location-based targeting and personalized ads to engage customers effectively. This trend is expected to continue as mobile penetration in the CIS region continues to rise.
Local special circumstances: The Media market in CIS is also influenced by local special circumstances, such as government regulations and cultural preferences. In some CIS countries, the government plays a significant role in the media industry, with state-owned companies dominating the market. This can create both opportunities and challenges for media companies, as they need to navigate the regulatory landscape while also catering to the preferences of the local audience. Additionally, cultural preferences and traditions also shape the media landscape in CIS countries, with certain types of content being more popular than others.
Underlying macroeconomic factors: Several macroeconomic factors contribute to the development of the Media market in CIS. The overall economic growth in the region has led to an increase in disposable income, allowing customers to spend more on media and entertainment. Additionally, the increasing urbanization and changing lifestyles in CIS countries have also contributed to the growth of the media market, as more people seek entertainment options to unwind and relax. Furthermore, the integration of CIS countries into the global economy has opened up opportunities for international media companies to enter the market and cater to the diverse needs of customers in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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