The Cricket Media market in CIS nan is experiencing minimal decline in growth due to various factors such as saturation of the market, limited target audience, and lack of innovation in the industry. However, increasing popularity of online streaming services and high demand for cricket-related content are expected to drive the market forward.
Customer preferences: There has been a noticeable increase in the use of online streaming services for cricket media, as viewers seek more convenient and accessible ways to consume content. The rise of mobile devices paired with the growing popularity of esports has also led to a surge in demand for virtual cricket games and simulations. In addition, the increasing diversity and inclusivity in the sport has resulted in a demand for more diverse content and representation in the media. This reflects a cultural shift towards promoting equality and representation in sports media.
Trends in the market: In contrast to traditional forms of cricket coverage, the popularity of digital media in the Cricket Market within the Sports Market is on the rise. Additionally, there is an increase in the demand for live streaming services and social media engagement around cricket matches. With the rise of digital media, there is also a shift towards the consumption of short-form content, mobile-friendly platforms and virtual reality experiences for fans. This trend has significant implications for industry stakeholders, as they must adapt to cater to the changing preferences of their audience and find new revenue streams in the digital space.
Local special circumstances: In Pakistan, the Cricket Media market has experienced steady growth due to the countrys deep-rooted passion for the sport and strong media presence surrounding cricket events. Additionally, the countrys geographical location and cultural ties to neighboring countries have led to a strong entertainment market for cricket, with television networks and streaming services competing for broadcasting rights and viewership. The regulatory environment has also played a role, with the Pakistan Cricket Board (PCB) taking initiatives to increase engagement with audiences through digital platforms. These factors contribute to the unique dynamics of the Cricket Media Market in Pakistan within the greater Sports Market.
Underlying macroeconomic factors: The growth of the Cricket Media Market within the Sports Market is driven by macroeconomic factors such as technological advancements, increasing disposable income, and government policies promoting sports and entertainment. Countries with robust economic growth and high levels of digital adoption are experiencing a surge in demand for cricket media services. On the other hand, countries with economic slowdown and low levels of digital literacy have slower market growth. Furthermore, the rising popularity of cricket and the increasing participation in the sport in emerging economies are also contributing to the growth of the Cricket Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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