The Soccer Market in the Sports Market in CIS is facing subdued growth, influenced by factors such as increasing digitalization in the Soccer Media sub-market, growing demand for unique Soccer Merchandise, and changing consumer preferences in purchasing Soccer Tickets. Despite these challenges, the Soccer Market in CIS is expected to continue its growth trajectory due to rising soccer fanatics and enhanced marketing strategies by key players in the market.
Customer preferences: There is a growing trend of increased interest in local soccer clubs and leagues in the CIS region, driven by a desire for community involvement and support for local talent. Additionally, there is a rise in demand for eco-friendly and sustainable products within the soccer market, influenced by a growing environmental consciousness and desire for socially responsible purchases. This has led to the development of initiatives such as eco-friendly soccer gear and sustainable stadium practices to cater to evolving consumer preferences.
Trends in the market: In the CIS, the Soccer Market is experiencing a surge in fan engagement through social media platforms. This trend is driven by the growing popularity of mobile technologies and the increasing use of social media by fans to connect with their favorite teams and players. The significance of this trend is evident in the growing number of sponsorships and partnerships between sports teams and social media platforms. This trend is expected to continue as more stakeholders recognize the potential of digital marketing and its ability to reach a larger audience. Industry stakeholders should keep an eye on the trajectory of this trend and invest in innovative digital marketing strategies to stay competitive in the Soccer Market.
Local special circumstances: In the CIS region, the Soccer Market within the Sports Market is heavily influenced by the cultural significance of the sport. Soccer is not only a popular form of entertainment, but also a strong source of national pride. This cultural aspect drives the market, as local teams have a large and loyal fan base that is willing to spend on merchandise and tickets. Additionally, the regions harsh winter climate makes indoor sports less popular, further cementing soccers dominance in the Sports market. Regulations also play a role, as various governmental support programs and investments in stadiums and infrastructures have helped bolster the soccer market within the CIS region.
Underlying macroeconomic factors: The growing popularity of soccer in CIS countries is largely influenced by macroeconomic factors such as government support, investment in sports infrastructure, and the global popularity of the sport. Countries with strong government support and investments in the sport, such as Russia and Ukraine, have seen significant growth in their soccer markets. Additionally, favorable economic conditions and increasing disposable incomes in these countries have led to a higher demand for sports entertainment, further driving the growth of the soccer market. Furthermore, the presence of top players and teams in the region has also attracted international attention and investment, contributing to the overall success of the CIS soccer market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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