The Basketball Media Market in the CIS region is witnessing minimal growth due to factors such as limited popularity of digital platforms, lower awareness among consumers, and lack of convenience in accessing online basketball-related content. However, with the rise of digital technologies and increasing emphasis on health and fitness, the market is expected to experience gradual growth in the coming years.
Customer preferences: As the Basketball Media Market continues to grow in the Basketball Market of the Sports Market, we are seeing a significant shift towards digital consumption of basketball-related content. This is driven by the increasing demand for convenient and on-demand access to games, highlights, and analysis. Furthermore, with the rise of social media and streaming platforms, there has been a notable increase in the consumption of user-generated content, further fueling the growth of the digital basketball media market. This trend is primarily driven by the younger demographic, who are more likely to be early adopters of new technology and prefer consuming content on their mobile devices.
Trends in the market: In the CIS, the basketball media market is experiencing a surge in online streaming services, with more fans turning to platforms like YouTube and Twitch to watch live games and highlights. In addition, there is a growing trend of social media influencers and public figures creating their own basketball-related content, offering a unique perspective to fans. This trend is significant as it provides a new avenue for engagement and fan interaction, potentially leading to increased viewership and revenue for teams and leagues. However, it also presents challenges for traditional media outlets and broadcast networks. Brands and advertisers will need to adapt their strategies to reach this audience, while teams and leagues may need to negotiate new partnerships and licensing deals.
Local special circumstances: In CIS countries, the Basketball Media Market is shaped by a strong passion for the sport of basketball and a high demand for media coverage. With a large number of fans and viewers, local media outlets and broadcasters have invested heavily in producing content and securing broadcasting rights for popular basketball events. Additionally, the influence of government ownership and control of media companies plays a significant role in shaping the basketball media landscape in CIS countries. This is in contrast to the highly commercialized and competitive nature of the basketball media markets in other parts of the world.
Underlying macroeconomic factors: The growth of the Basketball Media Market in the CIS region is largely influenced by macroeconomic factors such as economic stability, consumer spending, and investment in sports infrastructure. Countries with strong economies and a high level of interest in basketball are experiencing a faster growth in the Basketball Media Market compared to regions with economic challenges and limited interest in the sport. Additionally, the rise of digital media and the increasing popularity of basketball globally are driving the demand for digital media content and coverage, leading to growth in the Basketball Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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