The Sports market in CIS is seeing moderate growth, influenced by factors such as regional sports popularity, cultural preferences, and limited access to infrastructure. This trend is further subdued by the current economic conditions and the ongoing pandemic. However, increasing investments in digital technologies and rising health consciousness among consumers could potentially drive growth for sub-markets such as Soccer, American Football, Basketball, Baseball, and Cricket in the future.
Customer preferences: In recent years, there has been a noticeable trend towards inclusivity and diversity in the CIS and Sports Market industries. Consumers are increasingly seeking representation and inclusivity in the products and services they consume. This has led to a rise in popularity for brands and businesses that prioritize diversity and inclusivity in their messaging and marketing. Additionally, there has been a growing demand for products and services tailored to specific cultural backgrounds and demographics, reflecting a desire for cultural representation and relatability. As a result, companies are focusing on incorporating cultural nuances into their strategies to better connect with diverse audiences and foster consumer loyalty.
Trends in the market: In the CIS region, the Sports Market industry is experiencing a rise in digital and mobile technologies, leading to a surge in online sports streaming platforms and mobile fitness applications. This trend is driven by the increasing demand for convenience and accessibility among consumers, as well as the proliferation of mobile devices and internet connectivity. This trajectory is significant for industry stakeholders, including sports clubs, broadcasters, and technology providers, as it presents new revenue streams and opportunities for engagement. However, it also poses potential implications for traditional sports viewing and monetization models. As such, companies must adapt to these digital trends to remain competitive in the fast-evolving Sports market landscape.
Local special circumstances: In the CIS region, the Sports Market industry is heavily influenced by the unique cultural factors of each country. For example, in Russia, ice hockey and soccer are extremely popular and heavily promoted, with significant government support. In contrast, Kazakhstan has a strong focus on winter sports, which has led to a growing market for winter sports equipment and venues. In Uzbekistan, traditional martial arts such as kurash are highly valued, resulting in a strong market for related sporting goods and events. These local factors shape the demand and growth of the sports industry in the CIS region, highlighting the importance of understanding specific market dynamics in each country.
Underlying macroeconomic factors: The CIS and Sports Market is strongly influenced by macroeconomic factors such as economic growth, government policies, and global economic trends. Countries with a strong and stable economy, positive fiscal policies, and favorable investment climate are experiencing significant growth in the Sports market. Additionally, the rising demand for sports products and services, fueled by increasing disposable income and changing lifestyles, is also contributing to the growth of the market. However, regions with economic instability and unfavorable government policies may face challenges in the Sports market. Moreover, the impact of global economic trends, such as trade dynamics and market volatility, can also affect the performance of the CIS and Sports Market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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