The American Football Ticket Sales Market in CIS nan is experiencing subdued growth due to factors like limited ticket availability, increasing competition from other sports, and fluctuating team performances. Despite these challenges, the market continues to see steady growth driven by the increasing popularity and passion for American football within the region.
Customer preferences: The American Football Market is seeing a significant increase in ticket sales through online platforms, reflecting a growing preference for digital ticket purchases among consumers. This shift is also influenced by the rise of digital ticketing solutions and the convenience of accessing tickets on mobile devices. Additionally, the increasing popularity of e-sports and virtual events as alternative sports entertainment options has also led to a rise in online ticket sales for American football games. This trend highlights the continued growth of digital channels in the Sports market and the changing preferences of consumers.
Trends in the market: In the CIS, the American Football Ticket Sales Market is experiencing a surge in online ticket sales, with more fans preferring to purchase tickets digitally. In the United States, there is a trend of using mobile ticketing apps and fan loyalty programs to increase ticket sales and engage with fans. In Europe, there is a growing interest in dynamic pricing strategies, where ticket prices vary based on demand. This trend has potential implications for stakeholders as it allows for targeted pricing and increased revenue. Additionally, the use of technology in ticket sales can provide valuable data insights for teams and organizers to improve their marketing and fan engagement strategies.
Local special circumstances: In the American Football Ticket Sales Market, local factors such as fan loyalty and the popularity of high school and college football contribute to its success. Additionally, regulatory factors play a role, with the National Collegiate Athletic Association (NCAA) having strict rules on ticket sales and pricing. Cultural norms, such as tailgating and game day traditions, also heavily influence ticket demand. These unique factors create a dynamic market that differs from other sports ticket sales markets in the United States.
Underlying macroeconomic factors: The American Football Ticket Sales Market of the American Football Market within the Sports Market is affected by macroeconomic factors such as consumer spending, disposable income, and GDP growth. In countries with strong economic growth and high levels of consumer spending, there is typically higher demand for sports entertainment, including ticket sales for American football games. Favourable fiscal policies and government investment in sports infrastructure can also have a positive impact on the market, promoting growth and boosting ticket sales. On the other hand, countries with economic challenges and slower growth may see a decline in ticket sales, as consumers prioritize their spending towards basic needs.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
