The American Football Media Market in CIS is seeing meager growth, due to factors such as limited audience reach, high competition, and the traditional preference for offline coverage. Alternatively, the growth is also impacted by increasing investments in digital media, rising accessibility to live streams, and increasing popularity of fantasy football.
Customer preferences: In the American Football Media Market, there is a growing interest in personalized and interactive viewing experiences among fans. With advancements in technology, live streaming options and virtual reality applications are gaining popularity, providing viewers with a more immersive and engaging experience. Additionally, the rise of social media and influencer marketing has significantly impacted fan engagement and brand visibility within the American Football Market. As a result, media companies are investing in innovative strategies to cater to the evolving preferences of the younger, tech-savvy demographic.
Trends in the market: In the American Football Media Market, there has been a significant increase in the use of digital platforms to engage with fans and promote the sport. With the rise of social media and streaming services, teams and leagues are connecting with audiences in new and innovative ways. This trend is expected to continue, as digital platforms provide a cost-effective way to reach a global audience and generate revenue. Additionally, advancements in virtual reality and augmented reality technologies are creating immersive experiences for fans. This presents opportunities for industry stakeholders to tap into new markets and enhance fan engagement. However, this also means traditional media platforms may face challenges in retaining viewership and advertising revenue if they do not adapt to changing consumer preferences.
Local special circumstances: In the American Football Media Market within the Sports Market, local factors such as the popularity of the sport and cultural traditions drive fan engagement and consumption of media. Additionally, the highly competitive landscape of the American Football market requires innovative and immersive coverage, leading to the use of advanced technologies and cutting-edge techniques in production. Moreover, the dominance of the National Football League (NFL) in the American market has a significant influence on the media landscape, with deals for broadcasting rights and partnerships constantly evolving in response to fan demand and viewership trends.
Underlying macroeconomic factors: The success of the American Football Media Market is heavily dependent on various macroeconomic factors, such as overall economic growth, consumer spending power, and government policies. A strong economy with high consumer spending can result in greater demand for media coverage and related products. On the other hand, a weak economy can limit consumer spending and lead to reduced market growth. Additionally, favorable fiscal policies and investments in infrastructure can create a conducive environment for the American Football Market, while poor policies and lack of investments can hinder its growth. Global economic trends, national economic health, and financial indicators all play a significant role in shaping the American Football Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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