American Football - CIS | Statista Market Forecast

Revenue in the American Football market is projected to reach US$2.23m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of US$2.52m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$8.08 in 2024.
In the American Football market, the number of users is expected to amount to 302.3k users by 2029.
User penetration in the American Football market will be at 0.1% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in CIS has seen steady growth due to factors such as increasing popularity of digital media coverage, rising consumer interest, and the convenience of online merchandise sales and ticket purchasing. However, the limited growth rate is impacted by factors such as high competition from other sports and limited resources in emerging countries.

Customer preferences: In recent years, there has been a growing interest in the American Football Market within the Sports Market among younger generations, with a focus on health and fitness. As a result, there has been an increase in demand for fitness trackers and health tracking apps to help individuals monitor and improve their physical performance and overall well-being. Additionally, with the rise of wellness cultural trends, there has been an increase in the adoption of alternative, holistic treatments such as meditation and yoga to aid in recovery and injury prevention for players. This shift towards a more holistic approach to sports and fitness also reflects a larger cultural shift towards prioritizing self-care and overall wellness.

Trends in the market: In the CIS and American Football Market, there is a growing trend of incorporating technology into the game. This includes the use of advanced analytics and data tracking to improve player performance and prevent injury. The trajectory of this trend is expected to continue, with more teams and leagues investing in data-driven strategies. This has significant implications for industry stakeholders, as it allows for a more competitive and entertaining game, while also providing valuable insights for coaches and scouts. Additionally, with the rise of wearable technology and virtual reality training, players can improve their skills and stay at the top of their game.

Local special circumstances: In the CIS region, the popularity of American Football is growing steadily due to its unique blend of physicality, strategy, and athleticism. However, the market faces challenges, such as the unfamiliarity of the sport in the region and competition from other popular sports. Additionally, the regions complex political landscape and cultural diversity make it a complex market to navigate. For example, in Russia, where traditional sports like ice hockey and soccer are dominant, American Football struggles to gain a foothold. However, in Kazakhstan, where the sport is gaining traction, the government has played a vital role in promoting and developing the sport through funding, infrastructure, and training programs. These contrasting local factors have a significant influence on the market dynamics for American football in the CIS region.

Underlying macroeconomic factors: The CIS and American Football Market within the Sports Market is also affected by macroeconomic factors such as consumer spending power, government policies and trade rules. Countries with strong consumer spending power and favorable government policies tend to have a larger market for American Football compared to regions with limited consumer spending and strict trade regulations. Additionally, the overall economic health and stability of a country also plays a crucial role in the demand for American Football, as a strong and stable economy often supports higher levels of spending in the sports industry. This can lead to increased revenues for teams, leagues, and merchandise sales, contributing to the growth of the American Football market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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