The American Football market in CIS has seen steady growth due to factors such as increasing popularity of digital media coverage, rising consumer interest, and the convenience of online merchandise sales and ticket purchasing. However, the limited growth rate is impacted by factors such as high competition from other sports and limited resources in emerging countries.
Customer preferences:
In recent years, there has been a growing interest in the American Football Market within the Sports Market among younger generations, with a focus on health and fitness. As a result, there has been an increase in demand for fitness trackers and health tracking apps to help individuals monitor and improve their physical performance and overall well-being. Additionally, with the rise of wellness cultural trends, there has been an increase in the adoption of alternative, holistic treatments such as meditation and yoga to aid in recovery and injury prevention for players. This shift towards a more holistic approach to sports and fitness also reflects a larger cultural shift towards prioritizing self-care and overall wellness.
Trends in the market: In the CIS and American Football Market, there is a growing trend of incorporating technology into the game. This includes the use of advanced analytics and data tracking to improve player performance and prevent injury. The trajectory of this trend is expected to continue, with more teams and leagues investing in data-driven strategies. This has significant implications for industry stakeholders, as it allows for a more competitive and entertaining game, while also providing valuable insights for coaches and scouts. Additionally, with the rise of wearable technology and virtual reality training, players can improve their skills and stay at the top of their game.
Local special circumstances:
In the CIS region, the popularity of American Football is growing steadily due to its unique blend of physicality, strategy, and athleticism. However, the market faces challenges, such as the unfamiliarity of the sport in the region and competition from other popular sports. Additionally, the regions complex political landscape and cultural diversity make it a complex market to navigate. For example, in Russia, where traditional sports like ice hockey and soccer are dominant, American Football struggles to gain a foothold. However, in Kazakhstan, where the sport is gaining traction, the government has played a vital role in promoting and developing the sport through funding, infrastructure, and training programs. These contrasting local factors have a significant influence on the market dynamics for American football in the CIS region.
Underlying macroeconomic factors: The CIS and American Football Market within the Sports Market is also affected by macroeconomic factors such as consumer spending power, government policies and trade rules. Countries with strong consumer spending power and favorable government policies tend to have a larger market for American Football compared to regions with limited consumer spending and strict trade regulations. Additionally, the overall economic health and stability of a country also plays a crucial role in the demand for American Football, as a strong and stable economy often supports higher levels of spending in the sports industry. This can lead to increased revenues for teams, leagues, and merchandise sales, contributing to the growth of the American Football market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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