The Sports Market in CIS is experiencing moderate growth, largely influenced by factors such as the increasing popularity and availability of digital media, merchandise, and ticket sales in the Basketball sector. Despite this, the market is limited by slow economic growth and steep competition with other Sports markets within the region.
Customer preferences: Cultural fascination with celebrity athletes and the rise of social media have sparked a growing demand for personalized content and behind-the-scenes access in the Basketball Market within the Sports Market. Consumers are seeking more intimate and immersive fan experiences, leading to a rise in online communities and exclusive online content. This trend is driven by a desire for a closer connection to their favorite teams and players, making social media a powerful tool for fan engagement and loyalty.
Trends in the market: In the CIS region, the Basketball Market within the Sports Market is experiencing a shift towards sustainable and eco-friendly practices. In recent years, there has been a rise in the use of recyclable materials for equipment and a stronger emphasis on energy-efficient stadiums and arenas. This trend is driven by the growing awareness of climate change and the need to reduce carbon footprint. As a result, industry stakeholders are investing in green initiatives and promoting environmentally conscious practices to attract eco-conscious consumers. This trend is set to continue, with potential long-term implications for the market, including increased innovation and collaboration in sustainable practices.
Local special circumstances: In the CIS, the Basketball Market has a strong foothold due to the popularity of the sport among the local population. In countries like Russia and Ukraine, basketball has a long history and is deeply rooted in the culture. This has led to a strong fan base and a highly competitive professional league. On the other hand, countries like Kazakhstan and Uzbekistan have seen a recent surge in interest for basketball, with the government investing in infrastructure and training programs for young players. This has resulted in a growing market potential in these countries for basketball-related products and services.
Underlying macroeconomic factors: The Basketball Market within the Sports Market is greatly impacted by macroeconomic factors, such as the overall economic performance of the CIS region. The regions economic health, fiscal policies, and other financial indicators play a significant role in shaping the market. For example, a thriving economy with strong consumer purchasing power enables higher spending on sports and leisure activities, driving demand for basketball products and events. Similarly, favorable fiscal policies and investments in sports infrastructure can attract international tournaments and boost the popularity of basketball in the region. On the other hand, regions with economic challenges and limited funding for sports may struggle to support the growth of the Basketball Market. Additionally, global economic trends, such as trade and exchange rate fluctuations, may also impact the import and export of basketball products in the CIS region.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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