Vegetables - Paraguay

Paraguay

Highlights

Revenue in the Vegetables market amounts to US$900.70m in 2024. The market is expected to grow annually by 7.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$129.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 772.90m kg by 2029. The Vegetables market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 93.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Paraguay is experiencing subdued growth, influenced by factors such as fluctuating consumer preferences, limited access to modern agricultural technology, and challenges in distribution channels that affect both fresh and processed vegetable segments.

Customer preferences: In Paraguay, consumers are increasingly prioritizing health-conscious eating habits, leading to a growing demand for organic and locally sourced vegetables. This shift is influenced by a rising awareness of nutrition and wellness, particularly among younger demographics who value sustainable practices. Furthermore, urbanization is driving interest in convenient meal solutions, such as pre-cut and ready-to-cook vegetable options. Additionally, local culinary traditions are being integrated into modern diets, fostering a renewed appreciation for native vegetable varieties.

Trends in the market: In Paraguay, the vegetables market is experiencing a significant shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and sustainability. Younger demographics are particularly influential, emphasizing nutrition and wellness in their food choices. Additionally, urbanization is fostering demand for convenient options, such as pre-packaged and ready-to-cook vegetables. This trend not only supports local agriculture but also revitalizes traditional culinary practices, encouraging the use of native vegetable varieties, which could reshape supply chains and marketing strategies for industry stakeholders.

Local special circumstances: In Paraguay, the vegetables market is uniquely influenced by its diverse climatic regions, allowing for a wide variety of native crops to flourish. The cultural emphasis on traditional Paraguayan cuisine fosters a strong consumer preference for locally sourced vegetables, which are integral to national dishes. Additionally, government initiatives promoting sustainable agriculture and organic farming practices are reshaping the regulatory landscape. This combination of geographical advantages, cultural heritage, and supportive policies is driving a vibrant market for fresh, healthy produce, appealing to both local and international consumers.

Underlying macroeconomic factors: The vegetables market in Paraguay is significantly influenced by macroeconomic factors such as agricultural investment, export trends, and domestic consumption patterns. The nation's economic stability, characterized by moderate growth rates, supports increased spending on fresh produce, enhancing demand within local markets. Global trends towards healthy eating and organic agriculture further boost the market, as international consumers seek out high-quality Paraguayan vegetables. Additionally, fiscal policies aimed at promoting rural development and agricultural innovation provide crucial support for farmers, fostering an environment conducive to sustainable growth and competitiveness in both local and export markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.