Confectionery - Paraguay

  • Paraguay
  • Revenue in the Confectionery market amounts to US$480.00m in 2024. The market is expected to grow annually by 7.21% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$84bn in 2024).
  • In relation to total population figures, per person revenues of US$69.27 are generated in 2024.
  • In the Confectionery market, volume is expected to amount to 84.65m kg by 2029. The Confectionery market is expected to show a volume growth of 2.9% in 2025.
  • The average volume per person in the Confectionery market is expected to amount to 10.6kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

 
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Analyst Opinion

The Confectionery market in Paraguay has seen minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online purchasing. These factors vary across the sub-markets of Chocolate, Sugar, Ice Cream, and Preserved Pastry Goods & Cakes.

Customer preferences:
In Paraguay, the Confectionery Market of the Confectionery & Snacks Market within The Food market has seen a rise in demand for healthier and more sustainable options. This trend is driven by growing awareness of the impact of food choices on personal health and the environment. As a result, manufacturers are introducing products with natural ingredients, organic certifications, and eco-friendly packaging to cater to the evolving preferences of consumers. Additionally, there is a growing preference for locally sourced and traditional flavors, reflecting a renewed interest in cultural heritage and authenticity.

Trends in the market:
In Paraguay, the Confectionery Market within the Confectionery & Snacks Market of The Food market is experiencing a shift towards healthier options, with a growing demand for sugar-free and organic products. This trend is driven by consumers' increasing awareness of the negative health effects of excessive sugar consumption and their desire for more natural and nutritious snacks. Furthermore, there is a rising demand for ethnic and exotic flavors, as well as premium and indulgent treats. These trends are expected to continue, presenting opportunities for industry players to diversify their product offerings and tap into new consumer segments.

Local special circumstances:
In Paraguay, the Confectionery Market of the Confectionery & Snacks Market within The Food market is influenced by the country's unique agricultural landscape. With a large portion of the population working in agriculture, local ingredients such as yerba mate and manioc are widely used in confectionery products. Additionally, the country's strong cultural ties to traditional sweets and desserts play a significant role in shaping consumer preferences. Regulatory factors, such as import restrictions on sugar and cocoa, also impact the market. These factors contribute to a distinct market dynamic that sets Paraguay apart from other markets in the region.

Underlying macroeconomic factors:
The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending power, economic growth, and trade policies. Countries with strong economies and high disposable income tend to have a higher demand for indulgent treats, leading to a thriving confectionery market. On the other hand, regions with slow economic growth and lower consumer spending may experience a decline in confectionery sales. Additionally, trade policies and tariffs on imported ingredients can affect the production costs and prices of confectionery products, ultimately impacting the market's performance. Furthermore, fluctuations in commodity prices, exchange rates, and inflation rates can also influence the profitability of confectionery companies and their ability to invest in product innovation and marketing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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