Butter - Paraguay | Statista Market Forecast

Revenue in the Butter market amounts to US$3.04m in 2024. The market is expected to grow annually by 8.72% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.44 are generated in 2024.
In the Butter market, volume is expected to amount to 325.30k kg by 2029. The Butter market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.04kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Paraguay has seen minimal growth, influenced by factors such as changing consumer preferences, competition from margarine, and economic conditions affecting purchasing power. These elements have limited the market's expansion.

Customer preferences: In Paraguay, there is a notable shift towards healthier eating habits, with consumers increasingly favoring plant-based alternatives over traditional dairy products like butter. This trend is influenced by a growing awareness of health and nutrition, particularly among younger demographics who prioritize wellness and sustainability. Additionally, the rising popularity of international cuisines and cooking shows has introduced diverse culinary practices that often incorporate margarine and oils as substitutes. These cultural nuances are reshaping the Butter Market, posing challenges for traditional butter consumption.

Trends in the market: In Paraguay, the Butter Market within the Oils & Fats sector is experiencing a significant transformation as consumers increasingly gravitate towards plant-based alternatives. This shift is fueled by heightened health consciousness and sustainability awareness, particularly among younger generations who are eager to adopt healthier diets. The influence of global culinary trends, including the rise of international cooking shows, further promotes the use of margarine and vegetable oils as versatile substitutes for traditional butter. These evolving preferences present challenges for conventional butter producers, prompting them to innovate and diversify their product offerings to remain competitive in a rapidly changing marketplace.

Local special circumstances: In Paraguay, the Butter Market within the Oils & Fats sector is uniquely influenced by its rich agricultural landscape, which supports both dairy and plant-based production. The country's cultural affinity for traditional foods, including homemade butter, contrasts with a rising interest in health-driven plant-based diets, particularly among urban youth. Additionally, regulatory frameworks promoting sustainable farming practices are encouraging local producers to explore alternatives. These factors create a dynamic market where traditional butter producers must adapt to shifting consumer preferences while capitalizing on Paraguay's agricultural strengths.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Paraguay is significantly shaped by macroeconomic factors, including agricultural productivity, trade policies, and inflation rates. The country's robust agricultural base, coupled with government support for dairy farming, fosters a competitive environment for butter production. Additionally, global economic trends, such as fluctuating commodity prices and international demand for dairy products, directly impact local producers. National fiscal policies aimed at promoting sustainable practices also encourage innovation in the sector. As urbanization increases, shifts in consumer spending power and preferences further influence market dynamics, necessitating adaptation from traditional butter producers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.