Fresh Vegetables - Paraguay

Paraguay

Highlights

Revenue in the Fresh Vegetables market amounts to US$691.00m in 2024. The market is expected to grow annually by 7.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$99.46 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 653.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 78.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Paraguay is experiencing subdued growth, influenced by factors such as changing consumer preferences, fluctuating weather conditions, and challenges in distribution. These elements impact both supply and demand within the market.

Customer preferences: Consumers in Paraguay are increasingly prioritizing health and sustainability, resulting in a growing demand for organic and locally sourced fresh vegetables. This trend is influenced by a younger demographic that values transparency in food sourcing and is more inclined towards plant-based diets. Additionally, the rise of urban gardening and farmers' markets reflects a cultural shift towards self-sufficiency and community engagement. As lifestyles evolve, consumers are also seeking convenience, leading to an uptick in online grocery shopping for fresh produce.

Trends in the market: In Paraguay, the fresh vegetables market is experiencing a notable shift towards organic and locally sourced produce, driven by health-conscious consumers prioritizing sustainability. The younger population increasingly values transparency in food sourcing, leading to a surge in demand for fresh, plant-based options. Urban gardening initiatives and the proliferation of farmers' markets underscore a cultural movement towards self-sufficiency and community engagement. Additionally, the convenience of online grocery shopping for fresh vegetables is becoming more prominent, reflecting changing lifestyles and offering industry stakeholders new opportunities to connect with consumers.

Local special circumstances: In Paraguay, the fresh vegetables market is shaped by its diverse climate and rich soil, enabling year-round cultivation of various crops. The country's emphasis on agrarian culture fosters a strong community connection to local produce, promoting the consumption of seasonal vegetables. Additionally, government support for sustainable farming practices encourages organic certification among producers. The influence of traditional Paraguayan cuisine, which emphasizes fresh ingredients, further drives demand for locally sourced vegetables, reinforcing health-conscious consumer behaviors and enhancing market dynamics.

Underlying macroeconomic factors: The fresh vegetables market in Paraguay is significantly influenced by macroeconomic factors including national economic stability, export potential, and consumer purchasing power. The country's robust agricultural sector benefits from favorable climatic conditions, enhancing crop yields and diversity. Global trends, such as rising health awareness and the demand for organic produce, align with Paraguay's sustainable farming initiatives, boosting market competitiveness. Additionally, government fiscal policies promoting agriculture, including subsidies and infrastructure investment, support local producers. As the economy grows, increased disposable income enables consumers to prioritize fresh, locally sourced vegetables, further stimulating market demand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.