Vegetables - New Zealand

New Zealand

Highlights

Revenue in the Vegetables market amounts to US$1.55bn in 2024. The market is expected to grow annually by 4.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$293.30 are generated in 2024.
In the Vegetables market, volume is expected to amount to 469.30m kg by 2029. The Vegetables market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 78.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in New Zealand has been experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imports, and the increasing demand for convenience in meal preparation, which affects both fresh and processed options.

Customer preferences: Consumers in New Zealand are gravitating towards plant-based diets, driven by health consciousness and sustainability concerns. This trend is leading to an increased demand for organic and locally sourced vegetables, reflecting a desire to support local farmers and reduce carbon footprints. Additionally, the rise of meal kits and ready-to-cook options caters to busy lifestyles, emphasizing convenience without compromising on nutrition. As younger demographics prioritize ethical eating, the market is witnessing a shift towards innovative vegetable-based products that align with these evolving values.

Trends in the market: In New Zealand, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, as consumers increasingly prioritize sustainability and health. This trend reflects a broader movement towards plant-based diets, driven by growing awareness of environmental impacts and personal well-being. The rise of meal kits and convenient ready-to-cook options caters to busy lifestyles, fostering a culture of healthy eating. Industry stakeholders, including farmers and retailers, must adapt to these evolving consumer preferences by enhancing supply chains and innovating product offerings to stay competitive in this dynamic market landscape.

Local special circumstances: In New Zealand, the Vegetables Market is shaped by the country’s unique geographical features, such as its fertile soils and diverse climates, which allow for a wide range of vegetable cultivation year-round. Culturally, there is a strong emphasis on sustainability and a connection to the land, prompting consumers to favor locally sourced and organic produce. Additionally, regulatory frameworks that support environmental practices and food safety standards further influence market dynamics, encouraging innovation in farming techniques and distribution methods tailored to meet the rising demand for healthy, sustainable food options.

Underlying macroeconomic factors: The Vegetables Market in New Zealand is significantly influenced by macroeconomic factors such as national economic health, global trade dynamics, and fiscal policies. The country's robust agricultural sector benefits from government support through subsidies and investment in sustainable farming practices, which enhance productivity and market competitiveness. Additionally, fluctuations in global commodity prices can impact local vegetable pricing, affecting both producers and consumers. Rising awareness of health and sustainability trends globally further fuels demand for New Zealand's high-quality, organic produce, positioning it favorably in international markets. Finally, exchange rate stability plays a crucial role in export competitiveness, enhancing the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.